Sales Training and Enablement Specialist

Sales Training And Enablement Specialist

Formed in 1934, Telhio began as a credit union for Columbus Telephone Company (now AT&T) employees. Telhio now serves over 70,000 member-owners throughout central and southwest Ohio. Telhio's mission is to be a trusted financial partner, committed to serving our community with integrity, care, and commitment. Every interaction with our members is guided by these core values. We foster a culture of accountability, respect, and inclusivity-embracing diverse perspectives and actions to strengthen our organization, Board of Directors, staff, and membership.

Summary : The Sales Training & Enablement Specialist supports Telhio's member-facing teams by equipping them with the knowledge, tools, and resources needed to drive sales performance and deliver exceptional member experiences. This individual contributor role, reporting to Learning & Development, is responsible for designing and facilitating member service and sales training programs, developing enablement tools, and partnering with sales leaders to identify and close skill and knowledge gaps. This role actively supports Telhio's sales culture which focuses on building trust, creating value, and supporting our members through every step of their financial journey. The specialist helps embed consultative, member-focused sales practices into training and coaching. While the role plays a critical part in increasing sales effectiveness, it does not carry responsibility for member impact and service goals.

Responsibilities :

• Sales Process Support
• Design and maintain a unified, member-centric member engagement process adaptable across departments (retail, lending, contact center, etc.).
• Partner with sales leaders and frontline staff to standardize member engagement practices while allowing for team-specific customization.
• Align enablement efforts with organizational goals and strategies, ensuring consistency without direct accountability for sales performance.
• Collaborate with business units and Learning & Development to identify opportunities for process improvement, supporting a culture of continuous learning and operational excellence.
• Sales Training & Onboarding
• Develop and deliver onboarding and ongoing sales training programs that build product knowledge, system proficiency, and proactive, consultative selling skills to uncover member needs and provide tailored solutions.
• Create and maintain training for new and updated products and services, ensuring teams have the knowledge and confidence to position offerings effectively.
• Manage relationships with third-party sales training vendors, overseeing content alignment, scheduling, and implementation.
• Collaborate with Learning & Development to ensure training design meets instructional standards and supports adult learning principles.
• Sales Coaching & Enablement
• Facilitate learning labs, member conversation and service skill workshops, and peer coaching sessions.
• Observe sales interactions (calls, in-branch, etc.) to identify coaching opportunities and share actionable feedback with leaders.
• Equip managers with coaching tools, job aids, and structured frameworks to reinforce learning within their teams.
• Enablement Analytics & Feedback Loop
• Track and analyze key member engagement and product adoption metrics (e.g., referral rates, product adoption, cross-selling effectiveness).
• Use data and stakeholder feedback to continuously improve training content and enablement resources.
• Recommend tools, resources, and technologies that enhance frontline team efficiency, member engagement, and sales effectiveness.