ASSOCIATE DIRECTOR, DIRECT MARKETING, ANNUAL GIVING, Development & Alumni Relations

Associate Director, Direct Marketing, Annual Giving, Development & Alumni Relations

Charles River Campus >

Professional

Boston, MA, United States

Salary Grade : Grade 48

Expected Hiring Range Minimum : $80,000.00

Expected Hiring Range Maximum : $100,000.00

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training, and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Type : Full-Time / Regular

Our Mission

We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BUs global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built and are continuing to build an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it's not just about a job, but a career and a community.

Now, our Annual Giving team is looking for an Associate Director to lead the strategy, execution, and management of Boston University Advancement's direct mail and email fundraising efforts its largest donor and revenue channels while coordinating with internal partners, overseeing key campaigns like Giving Day, and ensuring alignment with broader institutional goals.

Annual Giving at Boston University

Each year, alumni, students, parents, and friends choose to support everything from softballs to software at BU. These gifts are then deployed to fund research, provide emergency student assistance, pay for travel to academic conferences, and lots more throughout the year.

Associate Director, Direct Marketing

The Associate Director, Direct Marketing, is a key member of the Annual Giving team. The Associate Director oversees direct mail, which is Annual Givings largest revenue and donor generator. The Associate Director also oversees Annual Givings email strategy and execution. The position is responsible for executing and helping to develop the direct mail and email strategy for alumni, leadership donors, and parents; constituencies that total more than 300,000 prospects. The position also manages relationships with Boston University's 16 school / college partners and is tasked with communicating and handling feedback about Annual Giving marketing efforts. The position also manages relationships with special constituencies and helps them execute smaller direct mail appeals. As a critical member of the Annual Giving team, the Associate Director has leadership responsibilities and is expected to have a comprehensive understanding of Boston University's overall objectives, goals, and marketing strategies and translate these into actionable strategies and tactics for the direct marketing program. The Associate Director will also act as the project manager for multiple Boston University initiatives, including Boston University's annual Giving Day. The position has programmatic goal and budget maintenance responsibilities.

Responsibilities

Direct Marketing :

• Create strategy and implement direct mail and email campaigns.
• Oversee partnership with external printing vendors to produce and mail solicitations and stewardship appeals.
• Ensures that all annual giving projects are completed and deployed on-time.

Project Management :

Content Production and Editing :

Reporting :

Other Duties :

Required Skills

Qualifications :

But that's not all were looking for; we want someone who embodies our values :

If this resonates with you and you want to help us in our ambitious next campaign and maybe do some of your best work as an advancement professional we encourage you to apply. If you are hesitant to apply because you have not previously performed every responsibility listed in the description, but you do possess transferable skills, our values, and the defined qualifications, we still want to hear from you and welcome your application as well.

To learn more about Advancement at Boston University, and other job opportunities, please stop by the Advancement Talent website : Opportunities for Advancement Professionals.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor. If you require a reasonable accommodation in order to complete the employment application process, please contact the Equal Opportunity Office at 617-358-1796.