Vice President, Global Marketing & Product Management

Job Description

Job Description

Position Summary :

TARGAN is seeking a strategic, hands-on Director, Global Marketing and Product Management to lead all facets of brand, product, and regional marketing across international markets. This role will be critical in shaping how TARGAN communicates its unique value proposition, builds global brand awareness, defines compelling product features, and drives adoption of its capital equipment platforms designed for the poultry and broader animal protein industries.

This role will focus on defining and executing integrated marketing campaigns that clearly differentiate TARGAN’s solutions from competitors, articulate our advanced technology and customer value, and support high-impact product launches across North America, Latin America (LATAM), Asia-Pacific (APAC), and Europe (EU).

The successful candidate must bring deep experience in marketing and product strategy for capital equipment in the animal protein or poultry sectors and be capable of working cross-functionally to bridge technical product development with compelling market positioning. This role will also own communications with external marketing suppliers, creative agencies, and media partners to ensure TARGAN’s message is aligned, localized, and impactful.

Key Job Responsibilities :

Global Marketing Strategy & Execution

• Develop and lead a global marketing strategy aligned with TARGAN’s commercial objectives and regional growth plans.
• Tailor regional strategies for LATAM, APAC, and Europe, accounting for local market dynamics, buyer behavior, and competitive environments.
• Increase awareness and adoption of TARGAN’s capital equipment offerings through high-impact campaigns and brand-building initiatives.
• Lead engagement and communications with marketing vendors, creative agencies, localization partners, and media outlets to ensure brand alignment and regional relevance.

Product Management

Product Marketing & Launch Execution

Brand, Messaging & Communications

Campaign Management & Competitive Differentiation

Regional Market Development

Cross-Functional Leadership

Desired Skills & Qualifications :

Working Conditions :

Work is performed inside a flex space building consisting of offices, open desk space, laboratory, machine shop, and a manufacturing floor. Level of noise is usually quiet in the office environment and temperature controlled. Noise levels are elevated in the warehouse space where temperatures can vary depending on the outside elements and weather. Occasional travel may be required.

All the above duties and responsibilities are essential job functions for which reasonable accommodation will be made. All job requirements listed indicate the minimum level of knowledge, skills, and / or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties and responsibilities or requirements. Employees may be required to perform other job-related duties as requested by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.