Media Planner Job at MODCO Media in New York

The Media Planner is responsible for campaign management activities across both digital media and paid social plans for the team’s roster of clients. Such activities include campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. This is a client-facing role and He / she / they will work with internal teams across all agency pillars. This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients.

Responsibilities :

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. performance media, audience-based buying, remarketing, branding campaigns, etc.) both independently, and in support of team managers

Demonstrate diligence, attention to detail and adherence to digital media and paid social best practices throughout the full campaign life-cycle

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing materials, such as presentation decks and campaign performance reports

Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch

Traffic campaign tags through the ad trafficking platform Google CM360

Run the campaign QA process to ensure accurate campaign implementation, pacing and performance

Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid

Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape

Participate in writing agency POVs to evaluate media opportunities and increase knowledge sharing throughout the company

Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy

Qualifications :

Bachelor’s degree or higher in marketing, advertising or equivalent

2-3 years of experience of digital and social media buying in an agency setting

Advanced knowledge and experience with the following platforms is required :

Meta Business Manager

Experience in other RTB systems : Twitter, Reddit, Snapchat, TikTok, etc. is preferred

Experience with programmatic buying a plus

Understanding of traditional and interactive media planning elements

Experience working in an integrated capacity with Planning, Account and Creative teams

Knowledge and understanding of tools and resources such as comScore, MRI and Vivvix

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong analytics, organizational, and communication skills

Proficiency in Microsoft Office Suite and / or Google Suite with intermediate to advanced understanding of Excel / Sheets

Salary Range : $65,000 - $77,500

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