Digital Strategic Account Manager

Job Title : Digital Strategic Account Manager

WDAF-TV / FOX4, the Nexstar station in Kansas City, MO, is looking for an experienced Digital Strategic Account Manager to join our winning team. Kansas City is a vibrant, growing market and home to the champion Kansas City Chiefs. The Digital Strategic Account Manager is responsible for developing digital marketing recommendations and advertising campaigns that generate superior outcomes for our clients. The ideal candidate will be a motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment. The ideal candidate has digital sales experience and will master Nexstar's proprietary tools to develop solutions, proposals, and presentations to targeted and existing clients. This position collaborates with administrative team members, account executives and sales managers.

Essential Duties and Responsibilities :

• Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
• Strong oral, problem solving, communications, writing, negotiation, and presentation skills
• Attention to detail
• Time management and ability to juggle multiple client needs
• Solve problems, collaborate with teammates, and utilize all resources available
• Positive attitude, friendly demeanor, and team player
• Execution of client campaigns from start to finish
• Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge
• Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals
• Monthly reporting and optimizations for all digital marketing campaigns
• Performs other duties as assigned
• Conduct in-depth analysis to identify potential opportunities, pain points, and develop tailored digital marketing plans with specific objectives and KPIs
• Collaborate with the sales team to provide them with relevant marketing materials, account insights, and sales enablement tools to support their interactions with their accounts
• Proactively communicate campaign progress, address any concerns and manage expectations
• Monitor campaign performance metrics, analyze data insights, and deliver regular reports to sales team highlighting key achievements and areas for optimization

Requirements and Skills :

Nexstar Media Group, Inc. (NASDAQ : NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property.

EEO Statement : All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.