Director Of Sponsorships And Partnerships
Intuit is seeking an experienced executive to lead its sponsorship and partnership strategy, executive engagement, and overall activation. This Director will be responsible for building a world-class Center of Excellence that sets the pace for innovative and impactful partnerships across the entire Intuit enterprise. The leader will play a pivotal role in elevating the Intuit brand as an AI-driven expert platform that powers customer prosperity, leveraging cornerstone brands like TurboTax, Credit Karma, QuickBooks, and Mailchimp to increase brand awareness and accelerate growth for the company. This position contributes significantly to moving Intuit from a house of brands to a branded house. Reporting to the VP, Brand, the Director of Sponsorships and Partnerships will be responsible for leading the strategy and activation of the Intuit platform brand in major sponsorships and partnerships. This position includes :
- Brand strategy and activation for Intuit as a platform, specifically through high-profile partnerships such as the Intuit Dome and NFL.
- Go-to-market planning across the family of brands, ensuring integrated and cohesive partnership activations.
- Driving increased Intuit awareness and association of cornerstone brands through coordinated, cross-Intuit activation of high-profile partnerships.
- Building a modern, highly impactful Center of Excellence that will be at the heart of the Intuit partnership ecosystem.
Responsibilities :
Platform Brand Sponsorship Strategy : Define and lead the strategy for Intuit's transformation into a platform brand through major sponsorships, cohesively bringing Intuit and its cornerstone brands together to shape the market.Partnership Activation and Management : Drive end-to-end management and execution of sponsorship activations across current cross-ecosystem partnerships, including establishing Intuit Dome as a 'world-class', tech-led, entertainment venue and coordinating NFL partnerships.Go-to-Market Integration and Demand Generation : Lead company-wide market shaping campaigns that establish Intuit's category leadership in AI through partnerships. Collaborate with cross-functional teams (e.g., product marketing, brand, creative, social, communications, global sourcing, procurement) to drive strategy and activation, increasing brand awareness for new customer conversions and growth.Cultural Relevance and ROI : Deliver 10X activations and net new partnerships that build cultural relevance of Intuit and accelerate perceptions of Intuit as an innovative technology brand at scale. Lead the team to drive outcomes and increased ROI of sponsorships, increasing Intuit Brand Familiarity and Awareness metrics.Success Metrics :
Positioning Intuit as a platform brand that redefines the money category and shapes the AI marketplace.Drive relevance and generate demand with customers to accelerate business growth, specifically by increasing brand awareness for new customer conversions and growth.Enhancing Intuit's perception as an innovative tech company.Demonstrating marketing ROI for investments in sponsorships and partnerships.Increasing Intuit Brand Familiarity and Awareness.Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : Bay Area California, CA : $232,500.00 - 314,500.00 EOE AA M / F / Vet / Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.