About the Role
We are seeking a dynamic and strategic Head of Marketing to lead our marketing organization through our next phase of growth with the potential to scale into the CMO seat. This role will be full time in person in El Segundo.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
As a key member of our executive team, you'll report directly to the Co-Founder & CEO and be responsible for scaling our marketing function, driving revenue growth, and establishing our brand as a market leader in the physical security space.
This is a rare opportunity to shape the marketing strategy and build a world-class team at a fast-growing company. You\'ll own every aspect of our marketing efforts while working hand-in-hand with our sales organization to drive predictable, scalable growth.
Key Responsibilities
Strategic Leadership
Develop and execute comprehensive marketing strategy aligned with company growth objectives and revenue targets
Continue building and lead a high-performing marketing team across all disciplines including demand generation, public relations, product marketing, brand, and marketing operations
Establish marketing as a key revenue driver and trusted partner to the sales organization
Prepare marketing performance and strategic initiatives to present to the executive team and the Board
Demand Generation & Growth
Own pipeline generation targets and work closely with sales leadership to ensure marketing qualified leads convert to sales qualified opportunities
Lead growth marketing to execute multi-channel programs including digital advertising, content marketing, webinars, events, and account-based marketing
Provide strategic direction for marketing automation, lead scoring, and nurture program optimization while overseeing tactical implementation
Develop go-to-market strategies for new product launches and market expansion initiatives
Brand & Positioning
Define and evolve company brand positioning, messaging, and value proposition
Continue to evolve thought leadership through content strategy, speaking opportunities, and industry engagement
Oversee website optimization, design, and user experience to maximize conversion and reflect brand values
Partner with Director of PR and Marketing to manage external communications strategy and coordinate with external PR firm(s)
Partner closely with Head of Sales to establish shared revenue targets, lead quality standards, and handoff processes
Implement systems and processes to ensure seamless lead management and attribution
Collaborate on account-based selling strategies for enterprise prospects
Oversee the development of sales enablement materials including case studies, competitive intelligence, and presentation templates through product marketing and content team members
Marketing Operations & Analytics
Build robust marketing tech stack including CRM integration, marketing automation, and analytics platforms
Establish key performance indicators and reporting dashboards to measure marketing effectiveness and ROI
Implement processes for campaign optimization, A / B testing, and continuous improvement
Manage marketing budget allocation and vendor relationships
Required Qualifications
10+ years of marketing experience with at least 4 years in leadership roles at B2B SaaS companies
Proven track record of scaling marketing organizations from Series B through Series C and beyond
Deep expertise in demand generation, digital marketing, and marketing automation platforms
Experience building and managing teams of 5+ marketing professionals across multiple disciplines
Strong analytical skills with ability to use data to drive decisions and demonstrate marketing ROI
Excellent communication and presentation skills with experience presenting to C-level executives and boards
Experience with software enterprise sales cycles
Preferred Qualifications
Previous experience at a high-growth SaaS company that achieved successful exit or IPO
Background in product marketing with experience positioning technical products for multiple buyer personas
Knowledge of marketing to technical audiences including developers, IT professionals, or data practitioners
Track record of building brand awareness and thought leadership in competitive markets
Experience with international market expansion and localization strategies
ADDITIONAL INFO :
Base salary range for this position is $200K - $250K USD per year
Eligible for Bonus
Eligible to participate in HiveWatch Equity Incentive Plan
The final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.
BENEFITS & CULTURE :
In an effort to provide for our employees, HiveWatch offers a competitive benefits package which includes :
Health Benefits : Medical, Vision, Dental and Life Insurance
Cutting edge solutions in an emerging field with lots of growth potential
Generous compensation packages
Work from our headquarters on Main Street in El Segundo, CA
401K
Family friendly & compassionate work culture
Work with good people who CARE about making the world a better place
At HiveWatch, you are encouraged to challenge the status quo, provide your unique point of view, and leave fear at the (access controlled) door. HiveWatch enables its employees to CARE for themselves and each other through unique programs crafted by HiveWatch employees.
OUR EEO STATEMENT :
HiveWatch is an equal opportunity employer and we are committed to cultivating a work environment that supports, inspires, and respects all individuals. We execute our hiring practices so that they are merit-based and we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity / expression, marital status, age, disability, medical condition, genetic information, national origin, ancestry, military or veteran status, or other protected characteristic.
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Head Of Marketing • El Segundo, CA, United States