Digital Marketing Manager III

Digital Marketing Manager III

Location

US-WA-Bothell

ID

2025-1582

Position Type

Full Time

Work Model

Hybrid

Company Overview

Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company's BladderScan portable ultrasound and GlideScope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please visit www.verathon.com.

Overview

Verathon is seeking a data-driven Digital Marketing Manager to lead the execution and optimization of global digital demand generation programs. This role is central to how we attract, convert, and nurture leads across regions and business units, blending paid media, email marketing, analytics, and marketing automation to drive measurable impact.

As a senior individual contributor with global scope, you will manage day-to-day digital initiatives while also helping shape long-term strategies. You will work cross-functionally with Marketing, Product, Sales, and external vendors in a fast-paced, performance-focused environment where innovation and experimentation are encouraged.

Responsibilities

Digital Campaign Execution & Optimization

Lead daily execution and management of paid media campaigns, including PPC, display, and retargeting

• Build and launch email nurture workflows using Pardot and Salesforce, incorporating segmentation and personalization
• Develop and iterate on ad copy, visuals, CTAs, and offers using A / B testing best practices
• Oversee relationships with digital media vendors to ensure performance and efficiency

Analytics, Tagging & Performance Monitoring

Conversion Optimization & SEO

Tools, Budget & Technology Enablement

Success in This Role Looks Like

Qualifications

Why Join Us?

Be part of an innovative team that is dedicated to improving patient outcomes

Engage in meaningful work that makes a difference in the healthcare industry

Competitive salary and comprehensive benefits package

EEO

Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you're currently reading this and hesitating to click "Apply" for that reason, we encourage you to go for it! Even if you are not a match for this role, we may have another opportunity that may be a great fit.

Verathon is an equal opportunity employer and strongly supports diversity in the workplace. We believe that diverse ideas, opinions and perspectives will build a strong foundation for success. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Verathon will be based on merit, qualifications, and abilities. Verathon does not discriminate in employment opportunities or practices on the basis of race, color, religion, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.