Digital Media Strategist Job at Nexstar Media Group in Irving

The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead / assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.

RESPONSIBILITIES

• Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
• Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
• Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
• Establish tangible KPIs for each plan, considering historical information, client goals and objectives
• Own the creation and management of media plans and budgets throughout the presales process
• Manage pricing and profit margin while balancing effective media planning and client needs
• Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call / meeting agendas and action-oriented recaps
• Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
• Effectively manage communication with media partners on an account / campaign level, with strong collaboration in developing media solutions that will achieve client goals
• Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
• Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
• Lead the initiative in thought leadership via POVs related to industry trends specific to vendors / technology / competitive

Salary Range : $55,000 - $64,000 + Bonus Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

REQUIREMENTS / QUALIFICATIONS

NOTE : This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

Equal Opportunity Employer Minorities / Women / Veterans / Disabled

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