Media Technology Lead

About the Team

Our team supports brand marketing globally, architecting innovative strategies and leading high-impact activations across our paid digital channels. Our strategic vision is built on a foundation of data-driven testing, allowing us to refine our marketing portfolio for both long-term brand building and immediate acquisition goals. We are looking for an individual who can translate high-level strategy into flawless execution-someone with a sharp analytical mind, a forward-thinking outlook, and the project management skills to lead complex initiatives.

About The Role

This is a unique and exciting opportunity to manage Uber's global media technology strategy. You will be responsible for helping to design our data strategy approach to reach millions of consumers worldwide in the most efficient manner possible. You will design and evolve our data- and AI-driven media strategy to reach millions of consumers worldwide with maximum efficiency and relevance.

The role will manage our partnerships with key ad technology vendors and our media agency's technology team to ensure Uber's marketing campaigns utilise best-in-class targeting. You will also work closely with our main media owner partners to maximise their targeting capabilities and constantly test new ad products.

This role will partner closely with stakeholders from across Uber to implement advanced targeting, predictive analytics, generative AI, and autonomous agents to transform how Uber connects with audiences.

What You'll Do

You will help lead the media technology and data strategy for Uber Brand marketing globally

Evaluate and execute the effective use of Marketing AI technologies

Manage our external media agency technology team to deliver best-in-class media targeting, optimization and reporting

Ensure all of our media and marketing targeting approaches are fully privacy-compliant

Develop deep ad technology partnerships to ensure Uber has access to best-in-class targeting and media reporting capabilities

Partner with regional marketing teams to deliver meaningful impact in local campaigns through advanced targeting and personalization at scale

Constantly test new targeting techniques and media technology features

Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies take a consumer-first approach

Act as a trusted partner and in-house subject matter expert on data, targeting and AI to the broader organization, providing thought leadership and a clear vision for media technology

Partner with Uber's in-house Data Science team to create a robust media technology testing roadmap

Basic Qualifications

10+ years of media technology experience at an agency, consultancy or brand

Bachelors Degree in an aligning field

Preferred Qualifications

Hands-on experience with ad serving, programmatic, social media buying platforms and applying ML, GenAI and predictive modelling to campaigns

Technical knowledge of data clean rooms and their use within marketing

Strong knowledge of consumer privacy and data compliance regulations

A track record of designing robust marketing tests and experiments

Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift studies, attention and engagement metrics

Deep understanding of audience segmentation, data strategy, and AI model training for marketing purposes.

Experience in using first and third-party data sources to enhance large-scale marketing campaigns

History of producing high-quality work in a fast-paced environment

Highly numerate and analytical mindset

The ability to manage and prioritise a large number of requests and projects at once

Effectively collaborate with team members at all levels in a global matrixed organization

Strong communication skills, with the ability to deliver technical information to senior stakeholders in an easy-to-understand manner

A strong bias toward action with a solution-driven mindset

Existing relationships with major ad technology partners

For New York, NY-based roles : The base salary range for this role is USD$203,000 per year - USD$225,500 per year. For San Francisco, CA-based roles : The base salary range for this role is USD$203,000 per year - USD$225,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link

Uber is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form-

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