Experience Strategist

RAPP Dallas is looking for an Experience Strategist to join our award-winning Experience Strategy team.

WHO WE ARE :

We are RAPP - world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT :

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas : connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE :

As a Strategist, you are expected to become an expert on your client's brand, business, customer, market and competitive landscape. Proficient at unearthing consumer insights through research and behavioral data, you will apply those findings to create personalized brand experiences across the consumer journey. The ideal candidate possesses a strong work ethic and is savvy, motivated, positive and inquisitive.

YOUR RESPONSIBILITIES :

• Become an expert on client business, categories, consumers and value propositions.
• Partner with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables.
• Partner with Creative, UX and Tech to collaborate on and to realize strategies, roadmaps and plans.
• Architect data-driven communications strategy to drive consumer acquisition and retention across online and offline channels. (Paid social, display, email, Print, DM)
• Partner with agency & clients analytics team to develop learning agenda and test plan to optimize performance overtime.
• Monitor competitor strategies and the evolving innovation, experience and media landscape.
• Serve as collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc.
• Write and speak clearly and intelligently about complex ideas, systems, and strategies.
• Support workshop development and activities.
• Become intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods.
• Identify and coordinate presentations from potential vendors, media partners, thought leaders and subject matter experts that will benefit the team and Strategy product.

REQUIRED SKILLS :

Our Hybrid Work Model :

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health / vision / dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com . A reasonable estimate of the salary for this role, at the time of posting, is $60,000 - $72,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to : skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

"As an EEO / Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

NOTE : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.