Our Client, a leading cybersecurity company dedicated to providing advanced threat prevention solutions for businesses of all sizes is seeking a strategic and experienced Senior Brand Marketing Manager in Orlando, FL to lead their brand marketing initiatives.
In this role, you will be responsible for developing and executing comprehensive brand strategies to enhance market visibility, drive customer engagement, and elevate the company’s position as a trusted cybersecurity partner.
Will work alongside the graphics, events, social and digital marketing teams.
Salary Range : $100-$170k (flexible / based on experience) + 25% bonus + benefits
Key Responsibilities :
- Develop and implement strategic brand marketing plans to drive brand
- Lead the development and execution of integrated marketing campaigns across various channels (digital, social media, events, PR, etc.
to promote the company’s unique value proposition.
- Collaborate closely with cross-functional teams including product management, sales, and executives to ensure brand consistency across all platforms.
- Conduct market research and competitive analysis to identify market trends, build customer awareness and reviews, and develop growth opportunities for the company brand.
- Utilize data to optimize campaign performance and measure the impact of brand initiatives.
- Manage brand budgets, timelines, and resources effectively to deliver high-quality campaigns on time and within budget.
- Develop and maintain strong relationships with industry influencers, partners, and media to increase the company brand presence.
- Develop compelling brand messaging and storytelling that resonates with target audiences and showcases company’s unique value proposition.
Requirements :
- 5+ years of experience in brand marketing roles within the technology or cybersecurity industry.
- Proven track record of developing and implementing successful brand marketing strategies that drive business growth.
- Strong analytical skills with the ability to use data and translate into actionable marketing strategies.
- Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Exceptional verbal and written communication skills, with the ability to effectively engage with executives and leadership stakeholders.
- Creative thinker with a passion for innovation and storytelling.
- Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms.
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