Marketing Project Manager

Marketing Project Manager

Location : This role requires associates to be in-office 1 - 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office.

The Marketing Project Manager will lead and manage strategic marketing initiatives that drive growth, engagement, and retention across Elevance Health's Medicare Eligible, Dual Eligible, and Medicaid Eligible populations. This role is responsible for delivering best-in-class project management to support the development and execution of multi-channel marketing campaigns that meet regulatory requirements and achieve business goals.

The ideal candidate is a highly organized, detail-oriented project manager with experience managing complex marketing campaigns in highly regulated environments and collaborating with cross-functional teams to deliver impactful results.

How you will make an impact :

• Lead end-to-end project management for Medicare, Dual Eligible, and Medicaid marketing campaigns-from strategy and planning through execution and post-campaign evaluation.
• Develop and manage comprehensive project plans, timelines, and deliverables using Elevance Health's PM methodologies and tools (e.g., Workfront).
• Manage projects across multiple marketing channels (digital, email, web, social, direct mail, paid media, and print).
• Partner closely with marketing strategists, creative teams, compliance, legal, and product owners to ensure campaigns meet CMS and state regulatory requirements.
• Proactively identify, manage, and mitigate risks and issues using RAID logs and other project management tools.
• Coordinate cross-functional team efforts to deliver campaigns on time, within scope, and on budget.
• Facilitate project meetings, status updates, and stakeholder communications to ensure alignment across teams.
• Provide strategic counsel on campaign execution, operational efficiency, and process improvement.
• Ensure campaign deliverables adhere to brand, compliance, and quality standards across all member touchpoints.
• Serve as a mentor and subject matter expert for junior project managers and marketing partners.
• Track performance and support post-launch reviews to capture learnings and optimize future projects.

Minimum Requirements

Requires a BA / BS degree and a minimum of 4 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities and Experiences :

Experience managing Medicare Advantage, Dual Eligible, or Medicaid marketing campaigns strongly preferred.

Demonstrated ability to manage multiple complex projects and cross-functional teams simultaneously.

Strong understanding of CMS marketing guidelines and healthcare regulatory compliance.

Proficient in project management systems such as Workfront, Smartsheet, or Asana.

Excellent communication, collaboration, and stakeholder management skills.

PMP or Agile certification preferred but not required.

Strategic thinking and organizational agility

Excellent problem-solving and decision-making

Adaptability and resilience in a fast-paced, matrixed environment

Data-driven and results-oriented mindset.

Commitment to Elevance Health's mission of improving lives and communities, and simplifying healthcare.