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Product Marketing Manager
Product Marketing ManagerThe Planet Group • San Francisco, CA, United States
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Product Marketing Manager

Product Marketing Manager

The Planet Group • San Francisco, CA, United States
7 days ago
Job type
  • Full-time
  • Temporary
Job description

Job Description

Product Marketing Manager

Location : Remote

  • Preference given to NYC, San Francisco or LA -

Contract Length : 6 Months

Schedule : 40 hours / week

Pay : $86-$88.13 / hr, DOE

The Planet Group is seeking a Product Marketing Manage r to join our well-known lifestyle brand technology client on a roughly 6-month contract. This is a full-time, 40 hour per week role working a hybrid schedule, working from any location and traveling onsite 1-2 times per quarter.

Product Marketing Manager Qualifications :

  • Bachelor's degree in Marketing, Business, or related field
  • 6+ years of Consumer product marketing and / or product management experience at a fast growing tech company
  • Proven ability to craft compelling positioning, messaging and go-to-market plans that resonate with users
  • Strong analytical mindset; comfortable using data to inform decision-making and measure impact
  • Exceptional communication and stakeholder management skills, with the ability to collaborate across teams
  • Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity
  • Product Marketing Manager Description :

  • Provide a data-driven market perspective to shape the features that are built and how they are brought to market
  • Work with product, engineering, design, research, comms and marketing teams to provide market and customer insights to inform product strategy, define product messaging and positioning, and drive global go-to-market strategies to increase awareness and adoption of products
  • Act as the glue that brings teams together, turning bold ideas into strategies and solutions that boost engagement and foster user love
  • Shape curation product strategy through market analysis and user research in collaboration with UX research, brand research, data science, and other cross-functional teams
  • Create market requirement documents (MRD) to inform product development, and design alpha / beta experiments to inform product launch strategy
  • Develop and execute GTM strategies, including the positioning, messaging, user education, and in-product marketing strategies necessary to drive adoption of, and sustained engagement with, curation products
  • Craft strategic narratives for the client's curation offerings aimed at consumers, partners, and investors
  • Use data and insights to drive adoption of strategic priorities, influence overall consumer growth initiatives, and set KPIs for launches or updates
  • Drive XFN alignment throughout the go-to-market process, including securing buy-in from the executive team
  • Educate and inspire internal and external teams on curation solutions
  • The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

    The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

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    Product Marketing Manager • San Francisco, CA, United States

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