Digital Content Manager - Dr. Martens plc

About the job

Dr. Martens is seeking a Digital Content Manager to lead our content operations, ensuring our strategy serves both brand and commercial objectives. Reporting to the Senior E-commerce Manager, you'll be responsible for crafting and executing our content strategy across all digital touchpoints for 10 EMEA websites, ensuring a premium customer experience that is engaging, delivers product story-telling and drives trade. You'll own the end-to-end content journey—from BAU updates to major campaign rollouts—making sure our brand story lands with impact. You'll also lead and develop a high-performing team of three, overseeing a Digital Content Coordinator, a Digital Content Analyst, and a Copywriter.

THE GIG

• Develop and execute EMEA digital content that delivers strong on-site customer engagement, elevates our product storytelling and enhances brand loyalty across digital platforms.
• Partner closely with the Digital, marketing, and creative teams to ensure we have the right content, assets, and deliverables to execute campaigns with impact for the trading calendar.
• Collaborate with the SEO team to enhance content visibility and relevance, ensuring best practices are embedded into everything we do.
• Drive the development of SEO-focused landing pages to improve rankings for key product categories and increase organic traffic.
• Leverage data insights and analytics alongside our content analyst to optimise on-site engagement, working with the CRO team to test and implement content personalisation strategies.
• Identify new opportunities for content innovation on the website across PLP's, homepages, PDP's, working with the global Product Managers to enhance CMS capabilities and digital storytelling.
• Lead, mentor, and develop the content team, fostering a high-performance culture that blends creativity with commercial acumen.
• Oversee our Tone of Voice (TOV) for EMEA campaigns, collaborating with Digital country managers to refine localisation strategies, ensuring global campaigns resonate in key markets while maintaining Dr. Martens' distinctive voice.
• Ensure briefing processes are delivered on time and to a high standard, working closely with creative and marketing teams.
• Oversee our relationship with our translations agency, running quarterly business reviews (QBRs) to ensure we are getting the most out of the partnership and continuously improving our localisation efforts.
• Collaborate with the customer service team to streamline content that touches the customer journey so it's frictionless—addressing product queries, FAQs, and new initiatives like omni-channel launches.
• Monitor content performance and present insights to leadership, studio and the Global marketing teams, providing clear recommendations to improve effectiveness and engagement for future campaigns and deliverables.
• Stay ahead of digital trends and emerging technologies to keep our content strategy fresh, relevant, and impactful.
• It goes without saying that everyone at Dr Martens is a team. Therefore you will be expected to take on other duties as needed.

THE STUFF THAT SETS YOU APART

WHAT'S IN IT FOR YOU?

Are you ready to fill your boots? Apply now.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

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