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Marketing Strategy Lead- Vice President

Marketing Strategy Lead- Vice President

MediabistroWilmington, DE, United States
30+ days ago
Job type
  • Full-time
Job description

Join our team as the Chase Business Credit Card Vice President, where you'll lead the optimization of acquisition journeys and application experiences, driving strategic initiatives to enhance the business card acquisition funnel.

As a Marketing Strategy Lead - Vice President within the Chase Business Credit Card team, you will be responsible for optimizing shopping journeys and application experiences for our Chase Small and Medium Business portfolio. This includes digital full and pre-approved applications and banker-assisted experiences. You will develop strategic plans to increase customer acquisition by eliminating friction and facilitating the implementation of new capabilities.

Job Responsibilities

  • Develop a roadmap of business card originations initiatives to enhance application and credit increase experiences.
  • Partner with acquisition marketing leads to optimize the business card acquisition funnel.
  • Prioritize opportunities and align with product roadmaps to maximize impact on application and acquisition experiences.
  • Drive projects as project manager, key contributor, or stakeholder.
  • Collaborate across the team to ensure consistent and enhanced originations experiences.
  • Partner with internal stakeholders to drive strategies and manage the end-to-end application experience.
  • Work closely with Technology, Risk Governance, Legal, and Compliance to ensure regulatory adherence.

Required Qualifications, Capabilities, and Skills

  • 7+ years of strategic marketing or technology experience
  • Demonstrated cross-functional leadership, partnership, influencing, and creative problem-solving skills.
  • Results-focused self-starter effective at managing multiple initiatives concurrently.
  • Strong interpersonal effectiveness with ability to collaborate across organizational boundaries.
  • Ability to lead and influence cross-functional teams collaboratively.
  • Strong skillset within Adobe Analytics and ability to think analytically and creatively.
  • Exceptional presentation skills with aptitude to synthesize ideas meaningfully.
  • Proven ability to consistently deliver meaningful results.
  • Bachelor’s degree required.
  • Preferred qualifications, capabilities, and skills

  • Credit card experience preferred.
  • #J-18808-Ljbffr

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    Vice President Marketing • Wilmington, DE, United States

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