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Associate Director, Marketing- Respiratory Field Execution

Associate Director, Marketing- Respiratory Field Execution

MerckWest Point, PA, US
4 days ago
Job type
  • Full-time
Job description

Respiratory Field Execution And Customer Engagement

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

The Respiratory Field Execution and Customer Engagement role will play a critical leadership role in supporting the continued commercial success of our newly acquired COPD asset. This individual will be responsible for aligning sales execution with marketing strategy in collaboration with multiple internal stakeholders including the brand team, field sales leadership, customer marketing, CEI, integration team and learning and development. In addition, this individual will work closely with the marketing team to develop or optimize digital resources used by our customer-facing teams.

Key responsibilities include :

  • Strategic planning and coordination of the national sales meetings and webcasts in collaboration with marketing & sales leadership
  • Partner with sales leadership in all aspects of preparation, planning and ongoing
  • Lead field related touchpoint such as field advisory boards to collect insights and ensure feedback loop with headquarters
  • Leverage customer journey, insights and engagement data to maximize execution
  • Lead field-based segmentation and planning for targeting, KPI monitoring, tactical plan development, and communications
  • Collaborate closely with brand strategy points to develop / optimize resources used for our customer-facing teams
  • Leverage new commercial capabilities to enhance customer engagement through tools such as Next Best Engagement (NBE)
  • Partner with Learning & Development to lead the sales training
  • Monitor sales performance, KPI metrics in partnership with sales ops and data teams
  • Partner with compliance to provide clear executional guidance to sales
  • Collaborate with other members of the marketing team to refine ways of working guidance across field teams and identify new brand opportunities
  • Lead field communication - bulletins, surveys, etc.

Required Knowledge and Skills :

  • Bachelor's degree or equivalent (BA / BS)
  • Minimum of 5 years of experience in marketing, marketing / field support, or sales management role
  • Customer-orientation, results-driven, focus on teamwork and collaboration
  • Works effectively in fast paced and time-constrained situations
  • Proven ability to drive execution and excellent communication skills
  • Demonstrated understanding of HQ systems and process, e.g. PromoMats, CORAL, Veeva CRM
  • Preferred Knowledge :

  • Ability to leverage data analytics and / or customer and market insights to make business strategy decisions that impact launch choices
  • Strong written / verbal communication skills as demonstrated through knowledge in strategy & marketing business case communication, sales interface, direct customer engagement and / or sales presentations
  • Influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
  • Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant
  • Demonstrates a flexible, growth mindset & comfortable in whitespace
  • Working knowledge of an agile environment with scrum principles
  • Required Skills :

  • Adaptability, Brand Management, Brand Strategy, Business Relationship Management (BRM), Business Strategies, Communication, Content Creation, Creativity, Cross-Functional Leadership, Customer Engagement, Customer Insights, Customer Marketing, Customer Relationship Management (CRM), Data Analytics, Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Strategies, Market Research, Market Segmentation, Omnichannel Marketing, Oral Communications, Product Launches, Product Management
  • Preferred Skills :

  • Adaptability, Brand Management, Brand Strategy, Business Relationship Management (BRM), Business Strategies, Communication, Content Creation, Creativity, Cross-Functional Leadership, Customer Engagement, Customer Insights, Customer Marketing, Customer Relationship Management (CRM), Data Analytics, Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Strategies, Market Research, Market Segmentation, Omnichannel Marketing, Oral Communications, Product Launches, Product Management
  • The salary range for this role is $139,600.00 - $219,700.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

    The successful candidate will be eligible for annual bonus and long-term incentive, if applicable. We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https : / / jobs.merck.com / us / en / compensation-and-benefits .

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    Associate Director Marketing • West Point, PA, US

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