Senior Director, Xbox Ecosystem Marketing

Senior Director, Integrated Marketing - Xbox Ecosystem

The Senior Director, Integrated Marketing - Xbox Ecosystem is a strategic leadership role responsible for driving the Xbox brand narrative across platform marketing, leading developer marketing efforts, and serving as a strategic partner to the Xbox CMO (Chief Marketing Office). This role is central to shaping how Xbox shows up to developers, partners, and players across the ecosystem.

With the Xbox marketing team growing in complexity and responsibility, there is a critical need for coordination across teams to ensure that we are highly aligned with our stated objectives. Some projects traverse between teams within Xbox (i.e., Xbox device / Game Pass) and require budget, strategy, and creative coordination, these are all areas that this role would support. With a broad perspective across the team and entire fiscal year budget this person will help ensure we are planning in such a way that we are maximizing our resources.

The other area this role will cover is support of the VP (Vice President) of Xbox Marketing to ensure that high priority topics are being addressed in a timely manner, coordinate on priorities, and to help maximize schedule efficiency.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

CMO Strategic Partner : Partner with the Xbox CMO, driving cross-functional planning, executive communications, and strategic alignment across marketing teams.

Developer Marketing Leadership : Lead the team responsible for marketing Xbox's platform and Microsoft game development tools to global game developers.

Platform Narrative Architect : Define and drive the Xbox story across platform touchpoints, ensuring consistency and resonance with developers, creators, and players.

Integrated Marketing Execution : Align messaging and campaigns across hardware, software, services, and developer tools to deliver a unified ecosystem experience.

Cross-Functional Collaboration : Partner closely with Xbox Communications, Product, Engineering, Creative, and Business teams to integrate marketing strategies with product roadmaps and business goals.

Team Leadership : Build and mentor a high-performing team across developer and ecosystem marketing disciplines.

Ensure consistency in brand voice and messaging across Xbox marketing executions

Lead regular budget planning meetings to coordinate spend activities and optimize marketing resources.

Represent Marketing in corporate strategy exercises related to long range planning (e.g., mobile strategy).

Qualifications

Required Qualifications :

Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 9+ years sales, marketing, or business development experience

OR equivalent experience.

7+ years people management experience.

7+ years in a consumer-facing media or entertainment company, with experience in Marketing strategy and analytics.

Preferred Qualifications :

10+ years in marketing strategy & analytics, consulting, or data science, along with a track record of working with senior executives to guide large investment decisions and drive significant change

Demonstrated ability to take ambiguous problems and solve them in a hypothesis-driven way

Fluency in translating complex data sets into actionable insights for multiple teams and demonstrated ability to drive operational changes

Proficiency in statistical analysis, A / B testing, experimentation as well as visualization tools

Strategic mindset including interpreting data to inform strategy and execution in closer partnership with Product, Marketing, and Data Science teams

Exposure to and understanding of media / entertainment consumer subscription businesses, including expertise in content-driven businesses and metrics

Experience in MMM (Marketing Mix Modeling), attribution, marketing measurement, creative optimization, funnel optimization, cohort analyses, regression models etc.

Passion for gaming of all @types.

Partner Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.