Later Group is hiring : Senior Marketing Manager - Paid Advertising in Boston

LATER is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the influencer marketing solution (now Later Influence), and Later, the social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later joined as one unified business with a shared vision : to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position

We’re seeking a high-energy, results-oriented Senior Marketing Manager (Paid Advertising) to lead and optimize Later’s paid media programs across search, social, and display. You’ll be the primary driver of omnichannel paid campaigns that generate signups, leads, and revenue across both our SaaS platform and services business. In this critical role, you’ll own campaign builds, testing frameworks, daily optimizations, and reporting—ensuring every dollar spent translates into measurable pipeline and growth. Partnering closely with our VP of Demand Generation, you’ll combine technical expertise with strategic vision to scale paid media into a high-performing engine for Later.

What you’ll be doing

• Develop and own Later’s full-funnel paid media strategy across B2B enterprise, SMB / mid-market, and B2C creator audiences.
• Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
• Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.

Technical / Execution

Search : Google Ads (PMax, DemandGen, Search).

Leadership

Research / Best Practices

What success looks like

What you bring

How you work

Our approach to compensation

We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to understand market value by function, level, location, and scope. Compensation is evaluated bi-annually with performance and market-related factors. Salaries are benchmarked against market Total Cash Compensation for the job posting location. Some roles use On Target Earnings (OTE) while others are salary-only. To comply with local legislation and ensure transparency, salary ranges are shared on all job postings. Final salary may vary based on skills, experience, and other factors. Permanent team members are eligible for benefits as part of their compensation package.

Salary Range : $120,000 - $145,000 USD

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

Later is committed to an inclusion-first culture, building diverse teams, and equal opportunity employment. All applications are considered without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. We provide reasonable accommodations during recruitment. We are an equal opportunity employer.

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