Product Marketing Principal

Product Marketing Principal

At Evolve, we're on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountabilityworking together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you're ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why This Role

We're looking for a full stack product marketer to define how we communicate our value and bring new products to market with velocity and precision. We believe the future of vacation rental is seamless, powered by our technology and support that gives each individual owner a simpler experience and peace of mind. As part of our Marketing and Experience Design team, you'll help shape how the world understands Evolve. Evolve has scaled to 35,000 properties and generated $5B in rental revenue for their owners. This pivotal role will shape how Evolve tells our product story and lead our go-to-market strategy. Acting as a bridge between Product, Marketing, Commercial Strategy, and Support, you'll drive how our products are positioned, understood, and adopted by thousands of ownersembodying our value of being customer-obsessed in every message and launch. You will build compelling narratives that resonate with our target audience and Evolvers. This is a role for a strategic operator who owns their impact. You'll align diverse teams around a single, clear story that connects innovation to customer success at every stage of their journey bringing coherence to how we communicate value across dozens of launches, products, and teams.

What You'll Do

• Own the product story : Define how our products are positioned, messaged, and understood internally and externally, ensuring every launch connects to a clear and compelling value narrative for the target audience.
• Lead go-to-market strategy end to end, setting launch objectives, defining and measuring success metrics and orchestrating cross-functional execution across Product, Marketing, Commercial Strategy, Support, and Enablement.
• Build scalable launch frameworks and playbooks to ensure every release is consistent, orchestrated, and measurable.
• Partner with Product, Demand Generation, and creative to bring launches to market with impactconnecting narrative, channels, and timing to maximize adoption and engagement.
• Establish the product marketing discipline, creating the business rhythms and feedback loops that align teams with clarity across the organization.
• Act as the strategic bridge between product innovation, business impact and customer experience, driving measurable lifts in activation, retention, and satisfaction while reducing low points across the owner journey
• Refresh positioning and value proposition to better reflect our professional, multi-product offering and improved technology platform.
• Equip every Evolver with the clarity, narratives, and tools to communicate our value consistently and confidently across every customer touchpoint to drive adoption and deepen our partnership with customers.
• Translate insights into impact, use adoption data, owner feedback, market signals and competitor analysis to refine messaging, prioritize opportunities, and inform product strategy.

What Makes You A Great Fit

Compensation

For this role our salary range is $155,100 to $202,400, depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance. Compensation for this role may vary to reflect local market conditions.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states : California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

How We Reward Evolvers

We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perksthey're investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it's helping you take care of your health, plan for the future, or celebrate life's milestones, our offerings are designed to support you every step of the way.

How We Work Together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We've cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we're excited to see what you'll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.

EEO

At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e-Verify for all positions.

If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.