Lifecycle Marketing Manager - Lead Retention Strategy for a High-Growth E-Commerce Team

Company Overview

At Pearl West, we're redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission :

build brands that leave lasting impressions—and exit them at their peak.

We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Some of our brands are homegrown; others are acquired and scaled quickly using a centralized team model across creative, media, product, and operations.

Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We're extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.

Role Overview

We're hiring a

Lifecycle Marketing Manager

to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing

customer lifetime value (LTV)

by developing, executing, and optimizing strategies across

email, SMS, and other retention channels

You'll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing / growth leadership team.

Type : Full-time

Location : Remote

Focus : Strategy + Execution

Key Responsibilities

Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.

Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.

Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.

Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.

Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.

Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.

Ensure high deliverability and performance of all communications across retention channels.

Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies

Key Performance Indicators (KPIs)

Increase customer LTV by 30%+ in the first 6 months

Reduce churn rate by 10%+ in the first 12 months

Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows

Launch 3 or more automated flows in the first 90 days

Deliver monthly retention performance insights and recommendations

Success Benchmarks (30-60-90 Days)

First 30 Days

Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies

Audit existing retention flows and identify immediate improvement opportunities

First 60 Days

Launch initial optimized flows

Begin segmentation testing and A / B experimentation

Provide early reports on performance lift and recommendations

First 90 Days

Deliver measurable uplift in flow and campaign performance

Own retention KPIs and present roadmap for 6-12 month lifecycle improvement

Required Skills & Qualifications

Must-Have Skills

3+ years of experience in DTC retention or CRM marketing roles

Proven success building and optimizing email / SMS campaigns with tools like Klaviyo, Postscript, or Attentive

Strong understanding of customer lifecycle management and behavior-driven segmentation

Analytical mindset with experience in cohort analysis, LTV tracking, and reporting

Clear communicator and confident executor, able to work independently and drive results

Nice-to-Have Skills

Experience working in CPG, beauty, wellness, or health-related verticals

Familiarity with multi-brand portfolios or performance marketing environments

Background in A / B testing frameworks and experimentation roadmaps

Education & Experience

Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate

Who Should Apply

You'll thrive in this role if you :

Have a builder mentality—you love to create systems that scale

Are highly analytical and results-driven

Thrive in fast-moving environments with lots of ownership

Have a proven track record of increasing LTV and reducing churn

You should not apply if you :

Need constant direction or prefer working in rigid structures

Are uncomfortable with tight deadlines and real accountability

Avoid owning the outcome of your work

Why Join Pearl West?

Growth Opportunity :

Step into brands at inflection points and directly impact growth

Ownership & Equity :

Have a say—and a stake—in the outcome

Performance-First Culture :

Results >

theater. Speed >

endless discussion

Flexible Remote Work :

Work from anywhere with high trust and autonomy

Team of Operators :

Learn from leaders with real track records of scale and exits

Compensation & Benefits

• Salary Range : Based on experience

Bonus / Equity :

Performance-based bonus and equity potential

Work Arrangement : Fully remote

Perks :

Flexible PTO, team retreats, learning and development budget

Health & Wellness :

Monthly wellness stipend

Application Process

Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.

Initial interview.

Final interview with marketing / growth leadership.

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