Retention Marketing Manager

A contemporary fashion and lifestyle brand is seeking a Retention Marketing Manager to lead efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.

In this role, you will own the retention marketing strategy from ideation through execution—developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.

Responsibilities

• Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle.
• Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization.
• Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities.
• Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue.
• Design and implement a robust testing framework to consistently improve performance and uncover new opportunities.
• Analyze performance metrics and customer data, translating insights into actionable improvements and reports for leadership and internal partners.
• Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention.
• Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table.
• Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns.
• Additional responsibilities as required.
• Must be able to maintain an onsite presence in our Los Angeles office four days per week.

Qualifications