Chief Marketing Officer (Anaheim)

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here : LinkedIn- Our Community

About the Job :

The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, and creative. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading the Marketing team , and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.

A day in the life, what youll be doing :

• Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
• Collaborate with the executive team to align marketing strategies with the companys business goals and objectives.
• Oversee the creation and evolution of the brands positioning and ensure its consistent representation across all channels and touchpoints.
• Drive cohesive marketing strategy and execute an integrated campaign around Pacsuns brand positions to drive in-store and online traffic and sales, facilitating Pacsuns growth and profitability targets .
• Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.
• Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).
• Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.
• Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
• Oversee social media, and influencer strategies to support growth objectives.
• Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.
• Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).
• Lead the continuous optimization of digital marketing channels and creative performance.
• Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.
• Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.
• Develop and implement customer engagement strategies to enhance loyalty and lifetime value.
• Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.
• Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.
• Lead and mentor a diverse team of marketing professionals across brand and creative functions

What it takes to Join :

Developing the Community / Leadership Qualities :

Salary Range : $373,575 - $431,257

Pac Perks :

Physical Requirements :

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

Position Type / Expected Hours of Work :

This is a full-time position. As a National Retailer, occasional evening and / or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.