Chief Marketing Officer

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Reports to : Founder & CEO

Bob’s Watches is the world’s leading online retailer of pre-owned Rolex and other luxury watches, with a reputation built on trust, transparency, and unrivaled expertise. With over 20 million annual visitors, a strong SEO foundation, and one of the largest curated selections of pre-owned luxury timepieces, we are redefining how consumers buy, sell, and trade fine watches. We are profitable, debt-free, and growing aggressively, with a clear goal of expanding revenue by 25% annually.

The Role

We are seeking a world-class Chief Marketing Officer (CMO) to lead our marketing organization and elevate Bob’s Watches into the most recognizable name in luxury timepieces worldwide. The CMO will be a visionary leader and operator—capable of developing breakthrough strategies while building and managing a disciplined, high-performance team.

This executive will own brand strategy, customer acquisition, lifecycle marketing, creative direction, and public relations, while ensuring that all marketing efforts are tied to measurable outcomes and ROI.

Key Responsibilities :

Brand Leadership & Positioning

• Define and evolve the Bob’s Watches brand as the authority in pre-owned luxury watches.
• Build storytelling initiatives (digital, video, press, partnerships, events) that strengthen brand equity and consumer trust.
• Lead PR, influencer, and media strategy to establish Bob’s Watches as a thought leader.

Growth & Performance Marketing

Customer Lifecycle & Retention

Qualifications

What We Offer

Join an Award-Winning Team!

We’re proud to share that we were voted one of America’s Best Retailers in USA Today's Top 500 list — a testament to our commitment to excellence, innovation, and customer satisfaction. If you're passionate about delivering top-tier service and want to be part of a nationally recognized brand, we’d love to meet you!

The Company reserves the right to alter or amend an employee’s job responsibilities at any time based on the needs of the business. We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. If you require alternative methods of application or screening, you must approach the employer directly to request this.

CME International, LLC, dba Bob’s Watches is an equal opportunity employer.

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