Product Marketer

Product Marketer

At Two Six Technologies, we build, deploy, and implement innovative products that solve the world's most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what's possible to empower our team and support our customers in building a safer global future.

Overview of Opportunity

We are seeking a strategic and proactive Product Marketer to join our team, serving as the dedicated voice for our Pulse software suite. In this hands-on role, you will be responsible for defining the market category, driving product placement, creating and executing end-to-end marketing strategies, go-to-market execution, and content that drive market success for our revamped product suite, from initial launch to ongoing growth.

You will work closely with product management, engineering, and sales teams to translate technical product features into compelling, customer-centric messaging. This is an ideal position for a driven self-starter who can take ownership of the marketing function for a key product line and thrive with a high degree of autonomy. This position is remote but may require up to 25% travel to meet with on-site teams and customers.

What You Will Do

• Product Positioning : Define the market category and strategic product placement for the Pulse suite in the emerging Cognitive Advantage market space and overall national security ecosystem. Own the core messaging, value proposition, and competitive positioning that clearly articulates our technical differentiation and mission impact.
• Go-to-Market (GTM) Strategy : Develop and lead the GTM strategy for new features and product releases within the software suite from pre-launch planning to post-launch optimization. Partner with product management to define the target audience, messaging, and launch plan.
• Demand Generation Activities and Sales Enablement : Partner directly with the Product Sales team to create effective tools, content, and campaigns that support brand awareness, lead generation, pipeline acceleration, and deal closure for the software suite. This includes developing product-specific battle cards, presentations, and competitive intelligence.
• Market & Competitive Intelligence : Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats related to the software suite. Use these insights to refine product positioning and inform the GTM strategy.
• Technical Content Creation : Collaborate with other in-house SMEs to produce high-impact thought leadership and marketing materials, such as white papers, case studies, and blog posts that articulate the complex technical aspects of the software suite for both technical and non-technical government audiences.
• Executive & Stakeholder Engagement : Collaborate directly with business unit and product leadership to align marketing strategies for the software suite with overall business objectives.

What You Will Need

Nice to Haves (Preferred)

Security Clearance

Salary Range

$87,000 - $140,000 USD

Two Six Technologies is committed to providing competitive and comprehensive compensation packages that reflect the value we place on our employees and their contributions. We believe in rewarding skills, experience, and performance. Our offerings include but are not limited to, medical, dental, and vision insurance, life and disability insurance, retirement benefits, paid leave, tuition assistance and professional development.