Email Campaign Specialist

Email Campaign Specialist

We are seeking an experienced Email Campaign Specialist with proficiency in leveraging the Instantly.ai platform to drive successful email marketing campaigns. The ideal candidate will possess a deep understanding of email marketing strategies, excellent analytical skills, and hands-on experience in utilizing the Instantly.ai platform to optimize campaign performance.

Responsibilities

• Campaign Strategy Development : Develop and execute comprehensive email marketing strategies aligned with business objectives, leveraging the capabilities of the Instantly.ai platform.
• Campaign Execution : Utilize the Instantly.ai platform to create, deploy, and monitor email campaigns across various segments and customer touchpoints.
• Segmentation and Targeting : Employ advanced segmentation techniques to target specific audience segments effectively, maximizing engagement and conversion rates.
• Content Creation and Optimization : Collaborate with the creative team to develop compelling email content, including subject lines, copy, and visuals, optimized for engagement and conversions.
• A / B Testing : Design and implement A / B tests to optimize campaign elements such as subject lines, content, CTAs, and send times, leveraging insights to refine future campaigns.
• Performance Analysis : Monitor key performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing actionable insights and recommendations for campaign optimization.
• Platform Management : Serve as the primary administrator for the Instantly.ai platform, managing subscriber lists, workflows, templates, and integrations to ensure efficient campaign execution.
• Compliance and Best Practices : Stay updated on industry regulations and email marketing best practices, ensuring all campaigns comply with relevant laws (e.g., GDPR, CAN-SPAM) and ethical standards.
• Collaboration and Communication : Work closely with cross-functional teams, including marketing, sales, and design, to align email campaigns with broader marketing initiatives and business goals.