Senior Product Manager, Instrumentation

Senior Product Manager, Instrumentation

Rush Street Interactive (NYSE : RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands : BetRivers.com, PlaySugarHouse.com, and RushBet.co. We're building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.

We are seeking a strategic and technically-savvy Senior Product Manager, Collection & Instrumentation to own the roadmap, implementation, and governance of our digital data collection ecosystem. This role will report into Data Product & Strategy within the Data & Analytics Organization. It will cover all client-facing digital products across web and mobile channels as they pertain to instrumentation, event tracking, privacy-compliance, and its respective measurement technologies.

This role bridges client-side engineering, analytics, and compliance to ensure our digital foundation is accurate, privacy-resilient, and scalable. It will partner closely with the Analytics and Product teams as well as our Product Manager, Ad & Martech and to align upstream instrumentation with downstream analysis, insights, integrations, attribution, campaign execution, and journey orchestration. The role will oversee an Instrumentation Analyst.

What You'll Do :

• Own the strategy and processes of tag, consent, and CDP platforms and the roadmap on deployment, configuration, and enhancements for the Tag Management System (e.g., GTM, Tealium, Adobe Launch), Consent Management Platform (CMP), and Customer Data Platform (CDP).
• Define governance, access, and configuration standards to ensure consistency and security in partnership with Data Governance and InfoSec.
• Partner with downstream stakeholders to define schema, identity resolution, and activation requirements.
• Lead the design and implementation of the global event taxonomy and instrumentation framework across web and mobile products.
• Manage deployment, versioning, and QA of SDKs (analytics, attribution, experimentation, etc.).
• Maintain the events repository, ensuring all tracked events, properties, and payloads are documented, versioned, and accessible.
• Establish scalable intake and prioritization processes for new event and SDK requests.
• Define and implement monitoring, validation, and regression testing for event data.
• Ensure compliance with privacy regulations (GDPR, CCPA) in collaboration with Legal and Privacy teams.
• Adapt instrumentation strategies in response to platform and privacy changes (iOS, Android, browsers).
• Translate stakeholder requirements into instrumentation roadmaps.
• Act as the connective tissue between client engineering, analytics, and marketing to align tracking solutions with business priorities.
• Manage vendor relationships for tagging, consent, and CDP platforms.

What You'll Bring :

Location Eligibility (for nationwide roles) : Open to candidates across the U.S. (except California, Washington, Maryland, and New York).

Location Eligibility (for other roles) : Location requirements may vary and will be specified in the job posting.

Pay Range : $124,000 - $163,300 USD

Benefits :

What Makes Us Great :

As a rapidly growing company in an emerging industry, you'll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.

Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.

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