Director of Earned Media, Influencer, and Guerrilla Marketing

Job Description

About Us

At Printfly Corporation , we’re more than just a custom apparel company—we’re a technology-powered platform where creativity meets efficiency. As the parent company of RushOrderTees , we’ve built our reputation by delivering top-tier custom-printed apparel with industry-leading turnaround times. From small businesses to national brands, we empower millions of customers to design and receive customized products with speed, quality, and precision. Backed by a world-class production facility and a fast-growing eCommerce presence, Printfly is driving innovation in the on-demand printing space. Now, we’re looking for a strategic legal leader to help guide our next stage of growth.

The Opportunity

We are seeking a bold, strategic, and creative marketing leader to serve as our Director of Earned Media, Influencer & Digital Guerrilla Marketing . This role will drive awareness, cultural relevance, and community growth by leveraging influencer partnerships, social buzz, viral campaigns, and unconventional digital strategies that capture attention without relying on traditional paid media.

The Director of Earned Media, Influencer, and Guerrilla Marketing will be a key leader in our marketing department, responsible for developing and executing our digital strategy to drive brand awareness, engagement, and growth. This role focuses on non-paid, organic, and unconventional digital marketing efforts. The ideal candidate will be a master storyteller, a relationship builder, and an analytical thinker who can leverage data to create impactful and measurable digital campaigns.

This is a digital-first role, and while the position is based in our Philadelphia headquarters, it does not involve planning or executing on-site brand activations or events.

Key Responsibilities :

Strategy & Leadership :

• Develop and implement a comprehensive digital-first earned media, influencer, and guerrilla marketing strategy that aligns with overall business objectives.
• Lead, mentor, and grow a team of marketing professionals, fostering a culture of creativity, innovation, and high performance.
• Oversee the entire lifecycle of digital campaigns, from ideation and planning to execution, measurement, and optimization.
• Manage and allocate the earned media and influencer marketing budget to maximize ROI and achieve key performance indicators (KPIs).

Earned Media & PR :

Influencer Marketing :

Digital Guerrilla Marketing :

Analytics & Reporting :

Qualifications :

How to Apply : Please submit your resume and a cover letter detailing your experience and why you would be a great fit for this role. We look forward to hearing from you!

THIS IS AN ONSITE POSITION IN PHILADELPHIA

Why Join Printfly?