Digital Advertising Coordinator

Job Description

Job Description

Company Profile

Dentive is a Dental Partner Organization (DPO) for world-class, growth-oriented doctors committed to exceptional patient care. We provide strategic support that helps our partners achieve their goals with our business partnership model. Guided by our mission to connect, cultivate, and celebrate the very best in dentistry, we create lasting partnerships that elevate both patient care and practice success.

Dentive Values : Integrity

Humility

Collaboration

Accountability

Excellence

Dentive Mission : To connect, cultivate, and celebrate the very best in dentistry.

Job Summary

Dentive is seeking a full-time Marketing Assistant at our headquarters in Provo, UT!

Dentive is looking for a Digital Advertising Coordinator who will serve as a key player of the Dentive Marketing team. The role requires a proactive team member who can focus on identifying and connecting new patients who deserve comprehensive care with our partners’ dental offices. Essential Functions

• Develop and optimize digital marketing campaigns, identifying new patients who desire and deserve comprehensive care and connecting them with doctors and offices
• Proactively review and update existing digital marketing campaigns, including search term reviews, negative keyword additions, audience signal testing, creative testing and other similar activities.
• Manage day-to-day execution of paid media campaigns to engage and connect prospective patients seeking care with doctors and offices
• Manage paid media budgets and channel mix to best practice levels of efficiency and effectiveness, in collaboration with Marketing team experts and partners
• Support Marketing team in developing regular campaign reports and recommendations
• Collaborate with Marketing team to build effective assets (ad creative, landing pages, calls to action) and implement tracking for paid media campaigns
• Other duties as assigned

Job Qualifications

Physical / Other Requirements