Marketing Manager
- ? Aventura, FL | In-Office | Real Estate Student Housing / Multifamily
A growing real estate investment and operations platform is seeking a Marketing Manager to lead portfolio-wide and property-level marketing initiatives across a multi-state student housing / multifamily portfolio. This is a hands-on, high-impact role within a small, entrepreneurial team where your work directly influences leasing performance, brand presence, and resident engagement.
If youre coming from a large organization and looking for a place where you can actually own strategy, move quickly, and see the impact of your work, this is the right environment.
The Opportunity
The Marketing Manager will develop, manage, and optimize marketing strategies for both corporate initiatives and individual assets. Youll work closely with operations and leasing leadership, as well as onsite teams, to drive occupancy, strengthen digital presence, and enhance branding across the portfolio.
Key Responsibilities
Property-Level Marketing
Develop and execute customized marketing plans to support leasing and occupancy goalsManage social media presence for individual communities, including content creationLaunch, monitor, and refine digital advertising campaignsProduce digital and print collateral for marketing initiativesSupport resident events and community engagement programsOversee updates to property websites and ensure accurate, compelling contentMonitor and respond to online reviews and reputation platformsBuild and manage annual marketing budgets for each communityTrain and mentor onsite leasing and marketing staffCreate partnerships with local vendors, student groups, and community organizationsCorporate Marketing
Oversee corporate branding, social media accounts, and marketing materialsSupport company-wide presentations, website updates, and communication initiativesGeneral
Collaborate with a fast-moving team and assist with broader office needs as requiredMaintain strong organization and time-management across multiple concurrent projectsWhat We're Looking For
35 years of marketing experience (student housing or multifamily strongly preferred)Bachelors degree in Marketing, Business, or related fieldStrong proficiency in Microsoft Office, social media management tools, digital ad platforms, and CanvaComfortable in an in-office, collaborative, entrepreneurial environmentOutgoing, relationship-driven personality; enjoys working closely with onsite teamsWillingness to travel when necessary