MarTech Specialist

Hi,

Hope you are doing well,

I was trying to reach you for below mentioned job role, let me know if you are available in the job market or having any reference for the same.

Role- MarTech Specialist

Location- Remote

Job Type : Contract to hire

The Marketing Technology Specialist will play a key role in driving digital marketing strategy by managing and optimizing marketing technology platforms, leading web analytics initiatives, and partnering closely with cross-functional teams to enhance user engagement and business outcomes. This role will be responsible for the implementation, maintenance, and optimization of HubSpot, as well as providing expertise in SEO, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, and domain migration strategy to guide development of a new IMA website.

Key Responsibilities :

• Manage the implementation, configuration, and ongoing maintenance of HubSpot to support campaign execution, lead management, and automation.
• Lead web analytics strategy, ensuring accurate and actionable tracking and reporting of user behavior across all digital channels.
• Develop and execute SEO strategies to improve visibility, search rankings, and organic traffic growth.
• Manage GA4, GTM, and related tracking tools to measure campaign performance, optimize traffic, and inform content and UX decisions.
• Design and implement tracking frameworks to measure user journeys, conversion funnels, and engagement across campaigns and web properties.
• Partner with the Sr. Director of User & Learning Experience to define and implement a comprehensive web strategy, leveraging insights from analytics and UX research.
• Provide expertise and recommendations for domain migration and consolidation projects, ensuring minimal disruption and strong SEO performance.
• Collaborate with marketing, content, and product teams to align strategies and drive growth across platforms.
• Support search, personalization, and content optimization strategies leveraging Coveo or similar tools.
• Stay informed on marketing technology trends, best practices, and emerging tools to continually enhance IMA's marketing stack.

Preferred Qualifications :

Nice-to-have skills : Basic proficiency in HTML, CSS, and CMS platforms (Sitecore preferred).

Thanks & Regards

Prabal Pratap Singh

LinkedIn : linkedin.com / in / prabal-pratap-singh-a79a93181

Phone : 703 436 4334 ext 116

Edge Global LLC An E-Verify Company

1604 Spring Hill Road, Suite 221

Vienna, VA 22182

www.edgeglobal.net

Disclaimer : : We respect your online privacy. If you would like to be removed from our mailing list please reply with "Remove" in the subject and we will comply immediately. We apologize for any inconvenience caused. Please let us know if you have more than one domain. The material in this e-mail is intended only for the use of the individual to whom it is addressed and may contain information that is confidential, privileged, and exempt from disclosure under applicable law. If you are not the intended recipient, be advised that the unauthorized use, disclosure, copying, distribution, or the taking of any action in reliance on this information is strictly prohibited. We are an equal opportunity employer with a diverse workforce