Soft2Bet is hiring : Senior Creative Designer in Trenton

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Soft2Bet is a fast-growing international operator and platform provider in the iGaming industry, with a portfolio of successful casino and sportsbook brands. As we expand into the US market, we are looking for a Senior Creative Designer to lead creative execution for US-facing campaigns, product visuals, and performance marketing assets .

In this role, you will be responsible for translating global creative concepts into localized, high-impact visuals that resonate with US players . You’ll collaborate closely with Marketing, CRM, and Product teams to deliver designs that are not only visually engaging but also performance-driven and compliant with local guidelines . From ads and banners to app store visuals and in-product UX, your work will directly shape how players experience our brand in the US.

This is an opportunity for a hands-on, innovative designer who thrives in a fast-paced environment and enjoys balancing creativity with data-driven marketing needs.

Responsibilities

Design high-converting marketing assets including ads, banners, landing pages, app store creatives, and email templates.

Adapt and localize global creative concepts to suit US cultural context, gaming terminology, and market expectations.

Collaborate with product teams on UX / UI design needs for localized features and player journeys.

Maintain visual brand consistency across all channels, ensuring alignment with global guidelines while tailoring to the US audience.

Manage the design production process , prioritizing timelines and ensuring all assets are delivered with high quality.

Conduct creative QA to ensure visuals are accurate, compliant, and optimized for performance.

(Nice to have) Contribute to motion graphics and video content for campaigns and product marketing.

Requirements

5+ years of experience in design, ideally in iGaming, gaming, mobile apps, or digital consumer brands .

Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, or Sketch .

Proven ability to design performance-driven assets that balance creativity and conversion.

Strong portfolio showcasing digital campaigns, product visuals, and localized design work .

Experience with motion graphics or video editing is a strong plus.

Excellent attention to detail, with the ability to adapt global brand guidelines to US-specific visuals .

Strong collaboration skills to work with cross-functional teams across marketing, CRM, and product.

What Soft2Bet Offers

A leadership role in shaping the visual identity of Soft2Bet in the US market .

The opportunity to work on a wide variety of creative projects — from performance ads to in-product UX.

Collaboration with a dynamic, international team while owning US creative execution .

Soft2Bet is an equal opportunities employer and welcomes applications from all qualified candidates.

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