Senior Manager, Consumer Engagement

Senior Manager, Consumer Engagement

Craft consumer engagement strategy for Givenchy and Kenzo in North America (U.S. & Canada), aligned with overall brand strategy, consumer insights / data, and business goals.

Oversee lifecycle marketing strategies that identify valuable consumers and opportunities that drive increased engagement and revenue.

Develop and deliver programs that will build brand awareness, share of voice and market share growth across all activities on the brand across paid, earned and owned media (includes, Influencer marketing, Events, PR and Brand earned media presence).

Key Responsibilities

• Build and drive the consumer engagement strategy focused on expanding Influencer and PR channels, aligned with Global brand strategy, regional synergies, and market-specific objectives.
• Lead long-term strategic planning (3-year plan) to fuel growth of key categories.
• Define annual strategic priorities, develop budgets, and allocate resources across influencer marketing, content creation, and PR.
• Oversee the global earned media strategy - including influencers, makeup artists, and celebrity partnerships - while cultivating strong relationships with agents and talent.
• Shape content strategy by identifying influencer- and creator-led content to be leveraged across consumer touchpoints (social, email, media, etc.).
• Partner closely with Global and regional teams to ensure alignment, share vision, and effectively project manage initiatives.
• Provide competitive landscape reviews, benchmarks, and actionable recommendations to accelerate consumer engagement and reinforce brand relevancy in North America.

Budget Management

Execution

Reporting & Insights

Team Leadership

Conduct all other job-related activities.

This role will work a hybrid schedule - in office Monday, Tuesday and Wednesday. Flexibility needed to adjust to the needs of the business.