Head of SEO

Overview 12100 Collective is a new growth marketing agency based in NYC, founded by an alumnus of Meta’s growth team and servicing clients with >

$100M in annual revenue across industries.

We pride ourselves on being world-class at our craft, pairing data-driven strategies with excellent creative to drive measurable growth.

This role is responsible for leading performance-focused SEO strategies across multiple client accounts.

As our Head of SEO , you’ll be responsible for everything from technical audits and site structure to content strategy and on-page execution.

You’ll collaborate closely with our growth, content, design, and dev teams to deliver best-in-class organic strategies that directly impact business results.

This is a hands-on, senior-level role with room to grow into a team leadership position.

Ideal candidates bring deep SEO expertise, strong analytical skills, comfort working across stakeholders, and the ability to turn complexity into results.

Key Responsibilities Lead SEO efforts across multiple client accounts, including technical, content, and strategic execution   Conduct technical audits, identify issues, and implement fixes to improve crawlability, indexing, and overall site health   Own keyword research, topic clustering, and content roadmap development for organic growth   Build internal linking strategies and manage schema markup, Core Web Vitals, and mobile UX improvements   Working with external PR agency on backlink strategy and general link-building approach   Collaborate with cross-functional teams (design, dev, content, paid) to align SEO with overall marketing strategy   Monitor and report on performance using GA4, GSC, Ahrefs, SEMrush, and other tools   Educate internal teams and clients on evolving SEO trends, algorithm changes, and best practices   Work with analytics to attribute SEO performance to revenue impact, build reporting dashboards, and drive continuous improvement Knowledge of PR, domain score,  and related back-linking strategies (but will not need to handle PR personally)   Minimum Requirements 6–10 years of hands-on SEO experience, ideally in a performance marketing agency or startup / growth environment   Deep knowledge of technical SEO including site architecture, crawling / indexing, structured data, Core Web Vitals, and sitemaps   Strong grasp of on-page and off-page SEO, including content strategy, backlinks, and optimization frameworks   Comfortable with SEO tools such as GA4, GSC, Ahrefs, SEMrush etc.   Proficiency in Excel / Sheets for data analysis; Looker Studio, Tableau, or dashboarding tools a plus   Hands-on experience with GEO and AI across incorporating it appropriately into key workflows to ranking in AI modules   Experience collaborating with engineers, designers, content teams, and senior stakeholders   Strong written and verbal communication skills; client-facing experience preferred   Proven track record of driving organic growth and influencing business outcomes Bonus Skills Experience with international SEO, local SEO, or SEO for headless CMS / e-commerce platforms (e.g.

Shopify, Webflow, BigCommerce)   Basic familiarity with HTML / CSS and how frontend frameworks impact SEO   Background in analytics, BI tools, custom ranking tools, or basic coding (SQL, Python, etc.)   Broader marketing exposure (SEM, Paid Social, CRO, content marketing) Strong creative eye :

• able to ideate winning copy, visual design, and overall brand positioning Salary / Benefits / Location Salary : $150,000 – $225,000, depending on experience and qualifications   Benefits : Health / Vision / Dental insurance, 3 weeks paid vacation, Equity / Stock Options   Location : This position can be Remote / WFH, or join us in our Brooklyn office   Powered by JazzHR