Marketing Specialist, Demand Generation (SEO/PPC)

Job Category :

Sales, Marketing & Product Management

Schedule : Full time

Full time

Job Description : PURPOSE AND SCOPE

PURPOSE AND SCOPE

This position is responsible for creating high quality leads to support continuous growth. This includes driving awareness and educational activities (top of the funnel) and targeted nurturing and lead generation activities (middle to bottom of the funnel).

This role will be measured on the marketing return on investment (ROI), conversion of leads into opportunities, and total leads / brand impressions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

Builds internal expertise in SEO / PPC and oversees SEO / PPC efforts in partnership with external agencies

Responsible for monitoring and adjusting digital marketing strategies in order to achieve product marketing and operating company goals

Responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences, leads, ROI and conversion through our online channels

Continuously monitor , update and manage Google My Business, Bing Places, and BrightLocal listings

Continuously explores ways to test (e.g., A / B , ads, copy , , call to actions) digital demand generation strategies to determine which tactics / channels perform best

Creates targeted, personalized, full-funnel campaigns catering to customer search intent to strengthen lead funnel progression and conversion

Partners with insights and operational excellence team to define target personas and prioritize which channels are ideal for the best return on investment

Partners with the content and creative team to prioritize what type of content sparks the most customer engagement

Partners with product marketers to supports the marketing plan development by executing the ideal mix of demand generation activities on all digital platforms to achieve the product marketing and operating company goals

Stays up-to-date with the latest trends and algorithm changes in SEO and PPC

Supports the design and execution of an omnichannel marketing plan to connect and integrate campaigns across multiple channels to deliver a seamless customer experience no matter where customers engage with Rite-Hite

EDUCATION and / or EXPERIENCE

Bachelor's degree in Marketing , Business or similar required.

2+ years related experience in demand / lead generation, sales operations, marketing or related field.

Or equivalent combination of education and experience.

Experience with SEO / PPC and related platforms (Google Ads, Bing Ads, GA4, etc )

B2B product marketing experience across the complete lifecycle preferred .

KNOWLEDGE / SKILL REQUIREMENTS

The ideal candidate will demonstrate :

Ability to work and communicate with colleagues across operating companies and supporting functions.

Excellent oral and written communication skills.

Strong project management skills.

Demonstrated experience developing, measuring and enhancing digital marketing campaigns from top of funnel to bottom as part of marketing plans.

Must be able to plan, organize and prioritize work to meet deadlines.

Up to 10% travel may be required .

SUPERVISORY RESPONSIBILITIES

There are no direct reports for this position.

Addition Job Information

Company Description :

Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment. Our innovative products and world class sales organization ensure solid, consistent growth, both for our company and our staff.

We are always looking ahead to develop innovative new products and services to improve our customers' safety, security, and productivity.

We Offer :

Rite-Hite provides competitive compensation and a comprehensive benefits package with medical, dental, and vision coverage along with life and paid medical leave.

We also provide a retirement savings plan that combines 401(K) with company match and profit sharing. Paid holidays, vacation, and up to five paid personal / sick days per year round out the package.

Rite-Hite is an Equal Opportunity / Affirmative Action employer offering a drug free workplace for our customers and employees.