Industrial & Embedded IoT Product Marketing Manager (Manager, Marketing)

Job Description :

Our client has an exciting role managing marketing efforts for solutions and products for our Industrial & Embedded Internet of Things (IE-IoT) business unit We are seeking an experienced team member with a focus on strategic planning, executional excellence, and process management, who is technically proficient and creative.

Key Responsibilities :

• Define, craft, and implement go-to-market strategies, bringing new products to market with creative and effective messaging and positioning.
• Develop product positioning and messaging that differentiates our products in the marketplace, industries, and resonates with target audiences
• Work cross-functionally with product management, sales, and marketing teams to understand product roadmaps and effectively launch new products, solutions, and features to market
• Work closely with BU leads, sales and partner teams to develop use-cases and customer success stories for distribution across sales and marketing initiatives
• Develop and deliver clear, compelling presentations and collateral, demo scripts, and digital briefs to support launches, campaigns, and partner engagements
• Utilize market and customer research to gain insights, inform product marketing strategy, and drive product development feedback
• Lead product marketing initiatives for Smart Home & Life, driving strategic messaging and platform positioning across consumer and industrial IoT segments
• Spearhead vertical marketing for robotics and smart appliances, showcasing Qualcomm's capabilities in real-world demos and partner solutions
• Own event execution, including demo strategy, partner coordination, and briefing materials for flagship technologies
• Collaborate cross-functionally with engineering, business development, and external partners to align product narratives with technical capabilities and market needs
• Develop go-to-market strategies and enablement assets for solutions spanning verticals
• Drive competitive analysis, market sizing, and chipset tiering frameworks to support roadmap decisions and regional product update
• Support strategic planning and execution of domestic and international events, including demonstration support, logistics coordination, and onsite booth staffing

Requirement :

Top 5 Required Skills

1. New Product Introduction in High Tech Industry

2. Proficiency with Marketing Collaboration Tools

3. Event Strategy and execution with a focus on Product

Preferred : Familiarity with AI tools for Content Creation

Travel will be required, including internationally

Required Education & Required Years of Experience :

Bachelor's degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

Must Have

Bachelor's or higher degree in Business, Marketing, or a related field

Internet of Things (IoT) Platforms

Key Words : New Product Introduction, Go to Market, Content Creation, Full Funnel Marketing

Benefits : Benefits

Full-time employees (working an average of 30 hours or more) are eligible to select from different benefits packages Packages may include medical, dental, and vision benefits, a 401(k) retirement savings plan with employer match (available after 1 year of employment), commuter benefits, employee discount and referral programs, and life and supplemental income insurance Paid sick leave is provided in accordance with applicable state and local laws.

Compensation

Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience, as well as the benefits package you select.

Work Authorization

ATR International, Inc cannot sponsor work visas (H-1B, F-1 STEM OPT with I-983, or similar) Candidates must have valid U.S work authorization.

ATR International, Inc is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees.