WeMod is hiring : Influencer Marketing Manager in Richmond

At WeMod, we're on a mission to make gaming more fun. We're building the world's ultimate game companion, where millions of PC gamers discover mind-blowing ways to play their favorite games. Founded with a community-first approach, WeMod has become the go-to destination for gamers seeking safe and seamless ways to enhance their gaming experience. Our platform unites cutting-edge technology with security, transforming how players interact with games through innovative features like interactive maps and real-time mods. We're not just building software; we're crafting the future of gaming where every player can experience games exactly as they want to. We're creating a new category in gaming technology that will fundamentally change how people play.

About The Role

Were seeking an experienced Influencer Marketing Manager to scale our creator partnership programs and build a comprehensive UGC strategy. This role sits within our Growth team and will work closely with Performance Marketing, Product Marketing, Brand, and Organic Social to drive user acquisition and brand awareness through authentic creator content and user-generated assets.

You'll manage the full lifecycle of influencer campaigns—from creator discovery and partnership negotiations to content strategy and performance optimization. Additionally, you'll build and scale our UGC programs to create a continuous stream of authentic gaming content for paid amplification and organic growth.

Responsibilities

• Scale our creator partnership program across gaming, tech, and adjacent verticals (productivity, fandom / commentary, educational content)
• Manage end-to-end influencer campaigns including outreach, negotiations, briefing, content review, and payment workflows
• Develop and execute structured testing across partnership models
• Build relationships with gaming creators, talent managers, and agencies to establish a robust creator pipeline
• Create comprehensive creator briefs that balance brand messaging with authentic creator voice and audience fit
• Collaborate with Performance Marketing to optimize assets for paid social campaigns and lifecycle marketing
• Build automated workflows to identify high performing creator content for paid amplification and scale clip farming with organic social
• Partner with Performance Marketing to provide high-converting creative assets and optimize campaign performance
• Work with Product Marketing to ensure creator content accurately represents product capabilities and use cases
• Collaborate with Brand to maintain messaging consistency while allowing creator authenticity
• Support Organic Social with creator content repurposing and community engagement initiatives
• Provide Growth team with performance insights and recommendations for channel optimization
• Track and analyze influencer campaign performance across awareness, engagement, and conversion metrics
• Identify high-performing creator types, content formats, and messaging themes for scaling
• Optimize reporting dashboards for team’s visibility into influencer marketing ROI and pipeline health
• Use data insights to refine creator selection criteria and campaign optimization strategies

What You Need

Nice-to-Haves

What we offer

How To Apply

Please submit your resume.

Join us in creating the ultimate PC gaming companion!

WeMod is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.

Job details

New York, NY

Salary : $75,000.00-$90,000.00

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

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