Product Marketing Manager

Job Description

Job Description

Description :

Preferred Location : Hybrid work schedule : three days on-site and two days remote. Office located in San Clemente, CA.

Sofwave™ Medical develops cutting-edge non-invasive aesthetic technologies used by leading physicians worldwide. We are fast-growing company with industry-leading, innovation, presently in the global expansion mode, fueled by a performance-driven culture.

We are expanding our marketing team and seeking a motivated Product Marketing Manager to help drive the success of our global product portfolio.

Role Overview

The Product Marketing Manager will play a key role in supporting the development and execution of marketing strategies for Sofwave’s products. Working closely with cross-functional teams—including Product, Sales, R&D, Clinical, and Regulatory—you will help position our technologies, create impactful marketing materials, and support product launches that strengthen Sofwave’s global market presence.

Key Responsibilities

• Serve as a primary resource for sales teams and customers, providing product and clinical information.
• Support the development of product positioning, messaging, and competitive differentiation.
• Collaborate with Product and Clinical teams to translate technical features into customer benefits.
• Assist in defining market requirements and collecting user feedback for new and existing products.
• Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
• Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
• Conduct market and competitive analyses to identify opportunities for growth.
• Gather insights from customers and field teams to refine messaging and product strategy.
• Ensure alignment between marketing, clinical, and commercial teams on product communications.
• Own launch readiness plans and cross-functional execution milestones
• Build go-to-market strategy and customer value proposition frameworks
• Partner with KOLs and clinical / marketing team to develop evidence-based storytelling

Requirements :

Qualifications & Experience