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Product Marketing Manager, GTM

Product Marketing Manager, GTM

PayPalSan Jose, CA, US
8 days ago
Job type
  • Full-time
Job description

Enterprise Payments And Psp Platform Product Manager

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary :

You own go-to-market development and execution for products within the Enterprise Payments & PSP platform powering PayPal's largest merchants. In this role, you are responsible for driving key programs, content and expertise that deliver differentiated value to merchant customers and reinforce PayPal's partnership in their overall success. Our goal is to ensure that the value our customers receive far exceeds their expectations and our platform is central to their strategy and business success. You work closely with key cross-functional stakeholders including Product, Sales, Revenue Ops, Sales Enablement and Marketing, helping them understand our enterprise segment trajectory and take a customer-back approach to drive revenue, adoption and growth among our largest and most strategic customers.

Job Description :

Essential Responsibilities :

  • Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
  • Own and manage product roadmaps, prioritization, and discussions with stakeholders
  • Identify and quantify new opportunities based on market trends, customer needs, and research
  • Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
  • Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
  • Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
  • Advocate for customer needs and insights to guide product development and marketing strategies
  • Monitor competitors and industry trends to refine positioning and messaging
  • Measure the success of go-to-market initiatives and their impact on product adoption and revenue
  • Ensure legally approved messaging and guidance is developed and maintained across channels

Minimum Qualifications :

  • Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
  • Experience & Expertise :

  • 5-7+ years of go-to-market, product marketing or strategy experience in B2B, e-commerce and / or payments spaces (cards, digital wallets or alternative payments preferred).
  • Familiarity with enterprise commerce environments and payment flows (e.g. e-commerce, card-not-present, value-added services).
  • Experience coordinating cross-functional teams and supporting GTM planning cycles.
  • Demonstrated ability to drive product launches and GTM execution across key programs, tactics and content development.
  • Strong understanding of customer lifecycle, product and commercialization phases, and sales and marketing motions.
  • Business and technical expertise to articulate product value and capabilities internally and externally.
  • Leadership & Collaboration :

  • Proven ability to collaborate with multiple teams in a matrixed environment and influence without authority.
  • Strong organizational skills and attention to detail, with experience managing projects or workstreams independently.
  • Experience presenting insights and plans to internal stakeholders, cross-functional teams and leaders.
  • Analytical & Strategic Thinking :

  • Data-informed mindset with the ability to distill complex inputs into clear strategic direction.
  • Comfort working with qualitative and quantitative market research.
  • Communication & Execution :

  • Excellent written and verbal communication skills, including content development and storytelling.
  • Ability to work under pressure, manage ambiguity, maintain focus on high-impact deliverables and chart a path forward independently.
  • Detail oriented, with attention to nuances in executing large scale projects with lots of moving pieces.
  • Action oriented with ability to execute, problem-solve to streamline processes and build to scale.
  • Keen listener with recognition that success is rooted in understanding.
  • Strong communicator who takes his / her / their job seriously but does not take himself / herself / their self too seriously.
  • Self-Starter & Growth Mindset :

  • Comfortable taking initiative, learning fast and navigating complexity.
  • Intellectual curiosity and willingness to learn all facets of your product area and process.
  • Enthusiastic about improving processes, documentation and operational rigor.
  • Passionate about delivering a great customer experience, product and customer value and contributing to a team goal.
  • Additional Requirements :

  • Willingness, ability and desire to periodically travel
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