Backlink Outreach Specialist
MeanPug DigitalBrooklyn, NY, United States4 days ago
Job type
- Full-time
Job descriptionExperience working in the legal or healthcare verticals Basic knowledge of Google Sheets and CRM systems Familiarity with on-page SEO or technical SEO principles Research and identify relevant, high-authority websites and pages within our target industries (e.g. legal, healthcare, professional services). Use tools like Ahrefs, SEMrush, BuzzStream, or manual methods to discover link-building opportunities such as : Resource pages Guest posting opportunities Broken link replacements Unlinked brand mentions Relevant directories or citations Local news and PR-based links Locate accurate and relevant contact information (email, forms, LinkedIn) for decision-makers and web admins. Ensure outreach targets meet our quality and relevancy standards to avoid spammy or toxic backlinks. Draft and send personalized outreach emails with compelling value propositions tailored to each opportunity type. Manage follow-ups in a timely manner to maintain consistent communication. Track and document outreach performance (replies, positive responses, links secured). Build long-term relationships with webmasters, journalists, bloggers, and influencers. Handle negotiations or collaboration terms (e.g. guest post content, link exchanges) with professionalism and alignment to SEO best practices. Maintain detailed records of outreach efforts in spreadsheets or CRM tools. Collaborate with SEO and content teams to align link-building strategy with broader SEO goals. Provide weekly status reports showing number of outreach emails sent, replies received, links gained, and overall progress. Health, dental, and vision insurance Company-sponsored 401(k) plan with matching Flexible work schedule - work when and where you're most productive, as long as deliverables are met Pet-friendly benefits - reimbursement of up to $500 for adoption fees or vaccinations if you choose to welcome a pet into your life Your choice of equipment to set you up for success (Mac or PC - your call) Team outings and optional social events throughout the year A welcome plant to brighten your workspace
We're seeking a results-driven Backlink Outreach Specialist to help grow the online authority of our websites through strategic, ethical, and personalized link-building efforts. You'll be responsible for identifying high-quality backlink opportunities, performing outreach, and managing communication to successfully secure links that improve SEO performance.
Requirements
Qualifications
- Proven experience with backlink outreach, link building, or digital PR
- Strong understanding of SEO and the importance of high-quality backlinks
- Familiarity with tools like Ahrefs, Pitchbox, SEMrush, BuzzStream, or similar
- Excellent written communication skills and attention to detail
- Ability to research effectively and think creatively to identify link targets
- Organized, proactive, and self-motivated with the ability to work independently
Nice to Have
Key Responsibilities
1. Link Prospecting & Opportunity Discovery
2. Contact Discovery & Vetting
3. Outreach Execution
4. Relationship Management
5. Reporting & Collaboration
Benefits
We offer a range of perks designed to support both your work and life outside of work :
If you're passionate about ethical link building and enjoy creating lasting professional connections, we'd love to hear from you.
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Outreach Specialist • Brooklyn, NY, United States
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