Marketing Manager - PNC WorkPlace Banking Program

Marketing Manager

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all our employees feel respected, valued, and have an opportunity to contribute to the company's success. As a Marketing Manager within PNC's Special Program Acquisition Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Chicago, IL, Birmingham, AL, Atlanta, GA, Tysons, VA, or Houston, TX.

What you'll do :

• Manages the team responsible for the development and execution of multi-channel marketing plans for PNC Organizational Financial Wellness, including PNC's bank-at-work program WorkPlace Banking. This position focuses on both B2B and B2C marketing, targeting both employers and their employees.
• Lead and oversee the design, budget, execution, measurement, and ongoing marketing initiatives in support of achieving volume and profitability objectives for new Commercial and Corporate clients and Retail Bank customers.
• Manage the team's test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize Organizational Financial Wellness marketing campaigns.
• Drive a customer-driven culture throughout your team, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Set strategic vision for financial wellness offering, including PNC's annual Financial Wellness in the WorkPlace Study.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Competencies you'll bring :

Demonstrated track record in designing customer-centric marketing plans.

A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.

Passion for thinking differently and exploring new ideas to bring to life meaningful personalization in unique and disruptive ways.

A self-starter with proven skill in leading and working across multiple and distinct functional organizations in support of specific business priorities.

Strategic thinker with the ability to make data-driven decisions, with a focus on test-and-learn.

Strong written and verbal communication skills with the ability to glean insights from data and communicate with internal partners.

5+ years' consumer or business marketing experience with prior management experience preferred.

Champion for change and energized by a challenge.

Advocate for and act as the voice of the customer.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description :

Manages and leads the team who is responsible for the development and execution of integrated, multi-channel strategic marketing plans for one or more products / initiatives / channels. Provides strong focus to acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

Makes determinations and gains alignment on business and marketing objectives, product and business value propositions and market segments by analyzing competitive intelligence and consumer and business insights to drive growth strategies. Leverages thought leadership to build consensus among partners and lead effective team. Ensures team adapts and optimizes to changing business environment.

Enables the team to translate desired business outcomes into marketing strategy and executes marketing programs / initiatives that may include advertising, sales content, and internal communications. Coordinates and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.

Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk, and other key partners.

Responsible for performance management, continuous coaching, and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to :

Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.

Live the Values - Role models our values with transparency and courage.

Enable Change - Takes action to drive change and innovation that will transform our business.

Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.

Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications :

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Preferred Skills :

Advertising

Competitive Advantages

Content Marketing

Customer Solutions

Digital Marketing

Marketing Programs

Marketing Strategies

Negotiation

Results-Oriented

Competencies :

Business Acumen

Business Data Analysis

Collaborating

Decision Making and Critical Thinking

Effective Communications

Effectiveness Measurement

Marketing Function

Matrix Management

Problem Solving

Work Experience :

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education : Bachelors

Certifications :

No Required Certification(s)

Licenses :

No Required License(s)

Pay Transparency :

Base Salary : $85,000.00 $149,500.00 Salaries may vary based on geographic location, market data, and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business, and / or individual performance.

Application Window :

Generally, this opening is expected to be posted for two business days from 09 / 09 / 2025, although it may be longer with business discretion.

Benefits :

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full-time and part-time employees, visit Your PNC Total Rewards.

Disability Accommodations Statement :

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in