Senior Marketing Manager

Senior Marketing Manager

Location : Minneapolis, MN, US, 55401

Best People + Right Culture. These are the driving forces behind JE Dunn's success.

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 100+ years.

Our diverse teams around the country strive to enrich lives through inspired people and places every day, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Senior Marketing Manager will lead brand management activities, direct and support new client sales, engagement and retention with innovative multi-channel programs, including communications, digital and traditional media, tradeshows and events and affiliation and association relationships. This position will lead marketing responses for complex and strategic project pursuits. Using market research and competitive intelligence, the Senior Marketing Manager will design and implement programs around a base local, regional and / or vertical marketing strategy supported by measurable metrics and business intelligence. This role will promote and embed thought leadership and solution selling best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

Autonomy & Decision-Making : Makes most decisions and consults with supervisor as needed.

Career Path : Marketing Director

Key Role Responsibilities - Core

Marketing Management Family - Core

Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in the development of a winning strategy / approach based on marketing understanding and coordinating as needed.

Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits and prints / packages RFP and RFQ responses.

Advises interview strategy and provides coaching and feedback during preparation for interviews.

Ensures RFP and RFQ responses are complete, high quality, able to meet all internal and external expectations, and are submitted on time.

Manages the development of client-facing marketing collateral and communications in support of business pursuits. Works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels.

Supports local, regional or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals. Manages workflow and coordinates support of overall corporate goals, KSI's and KPIs.

Gathers competitive information, provides analysis and conducts market research to effectively market company brand. Develops a pursuit strategy and tracks throughout pursuit process.

Facilitates events and trade show participation, including all pre-show planning and logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation and staffing / attendance.

Acquires and updates marketing information within the company's Customer Relationship Management (CRM) and other marketing data systems to ensure comprehensive record management.

Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.

Develops custom content for the pursuit narrative assets library that serves as the foundation for differentiation.

Coordinates and manages project and company photography.

Supports the national brand as a brand ambassador. Follows brand governance and aligns marketing materials and pursuits with the appropriate messaging, aesthetic, tone and voice to drive market share.

Demonstrates commitment to the highest standards of internal and external client satisfaction by displaying courtesy and sensitivity and promptly responding to client needs.

Manages difficult or emotional client situations promptly and efficiently.

Meets commitments made to clients; recognizes and acts upon service opportunities.

Key Role Responsibilities - Additional Core

Senior Marketing Manager

In addition, this position will be responsible for the following :

Optimizes marketing strategies designed to increase market share and competitiveness in specific market segment or region.

Designs marketing initiatives and programming with distinctive, consistent and powerful deliverables versioned for a specific market segment or region.

Responsible for marketing budgeting forecasting, tracking and reporting for assigned market segment or region.

Leads market and customer insights for assigned business segment and incorporates to iterate strategy and programming for the segment.

Develops and tracks marketing metrics to ensure efficient and productive investment.

Manages strategic internal and external relationships essential to the success of the team.

Drives collaboration - conceptualizing, designing and executing best-in-class pursuit support and lead generation strategies.

Manages lead generation activities, including those resulting from trade shows and other events.

Partners with client solutions team to track lead stage and drive conversions.

Knowledge, Skills & Abilities

Ability to perform work accurately and completely, and in a timely manner

Communication skills, verbal and written

Proficiency in MS Office - Advanced

Proficiency in Adobe InDesign and Photoshop

Advanced organizational skills

Advanced ability to deliver quality through attention to detail

Advanced ability to prioritize multiple projects

Advanced ability be proactive and resourceful

Ability to create effective graphics

Ability to learn and use a variety of software, tools and systems to meet business needs

Ability to solve complex problems quickly and effectively

Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team's goals

Ability to adapt to change

Ability to manage budgets, maximize profitability and generate future work

Ability to build relationships with team members that transcend a project

Ability to work in a collaborative, fast-paced and deadline-driven environment

Ability and willingness to mentor less experienced team members

Ability to build relationships and work collaboratively within a team, internally and externally

Education

Bachelor's degree in marketing, communications or related field (Required)

Master's degree (Preferred)

In lieu of the above requirements, equivalent relevant experience will be considered.

Experience

10+ years marketing, communications or public relations experience (Preferred)

5+ years people management experience (Preferred)

Working Environment

Must be able to lift up to 10 pounds

May require periods of travel

Normal office environment

Frequent activity : Sitting, Viewing Computer Screen

Occasional activity : Standing, Walking, Reaching above Shoulder

Benefits Information

The benefits package aligned to this position is Professional Non-Union. Please click the link below for more details.

Base compensation for the Senior Marketing Manager role in Minneapolis is between $100,000 and $125,000, depending on experience, and may be more than this range for candidates with exceptional experience and a demonstrated history of successful performance. In addition to base salary, the role is eligible to receive a target bonus based on both individual and company performance.

This role is expected to accept applications for at least three business days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.

JE Dunn Construction is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity / Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. JE Dunn Construction is a background screening, drug-free workplace.

JE Dunn provides reasonable accommodations to qualified individuals with disabilities. If you would like to request a reasonable accommodation in order to apply for a job, please submit your request to accommodations@jedunn.com

JE Dunn Construction Company does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of JE Dunn Construction without a prior written search agreement will be considered unsolicited and the property of JE Dunn Construction Company. Please, no phone calls or emails.

Why People Work Here

At JE Dunn we offer our employees an inspired place to enrich their life and the lives of those around them

Building on our rich history, our employee owners are shaping