Sr. Manager, Brand & Product Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world : Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job :

As Senior Marketing Manager, Value , you'll lead the charge in creating irresistible value offerings that drive transactions, fuel brand love, and keep Taco Bell top of mind for millions of fans. You'll own both brand and product marketing for Value, turning consumer insights into craveable products, breakthrough campaigns, and cross-channel experiences that make an impact. This is a high-visibility role where your strategic vision, creative thinking, and leadership will directly influence the brand's growth and inspire a passionate team to deliver big results. If you're ready to shape the future of Taco Bell's Value platform, this is your chance to make your mark.

The Day-to-Day :

• Drive brand transformation, transactions, and same-store sales growth via the Value platform
• Lead the Value Category team in developing and launching breakthrough Value programs, supported by fully integrated omnichannel marketing campaigns
• Accountable for alignment between product development, digital experiences, brand strategy, and overall business objectives to test & launch Value platform for 2025 and beyond
• Portfolio Management for all category launches, including driving cross-functional leadership alignment to progress key workstreams and projects, including but not limited to program development briefs, creative development and launch plan.
• Partner with cross-functional teams, including Public Relations, Digital, Social, Media to develop robust, multi-channel activation that effectively engages target consumers
• Accountable for design of product comms briefs that are anchored in breakthrough consumer insights, supported by clear and concise product benefits / RTBs
• Manage agency partners to develop compelling and engaging consumer communications, from briefing to creative development and launch
• Stakeholder Management & Storytelling to inspire Consumer Insights and Product Development teams to formulate and execute research plans to validate and optimize Crispy Chicken communications, successfully influencing Marketing and Product Development leadership to achieve alignment
• Provide onboarding, ongoing training and effective coaching to two Direct Reports, and 4 total team members, across Brand & Product Marketing verticals
• Serve as a leader of leaders, managing a team of managers and their respective teams
• Build capability at all levels by mentoring managers and engaging directly with their teams when additional support, alignment, or guidance is required

Is This You?

Work-Hard, Play-Hard :

Salary Range : $153,200 to $165,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers / Employees - To view the "Know Your Rights" poster, click here : You may also access Taco Bell's Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents : For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at +Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf