Vice President Marketing & Communications

VP of Marketing & Communications

The VP of Marketing & Communications is responsible for leading Marsh McLennan Agency's West Region Marketing & Communications ("MarComm") department, overseeing areas of regional support including digital marketing, social media, events, client communications, internal communications, advertising, design, external marketing partnerships, and proposals. This individual works closely with regional C-Suite leadership and department stakeholders to ensure that our marketing efforts align with our strategic goals, executing on internal and external initiatives from mass communication to community involvement and local media that help bolster our brand and position us for growth across the West region.

Essential Duties & Responsibilities include, but are not limited to, the following :

• External Marketing :
• Assist in the strategic planning, execution, and performance analysis of marketing campaigns including client and prospect email marketing, paid social media, and paid sponsor content
• Manage relationships with key external marketing partners within our West Region markets reviewing and renewing annual contracts for partnerships and sponsorships, vetting new opportunities, and working with the team to execute corresponding marketing deliverables throughout the year
• Events :
• Offer strategic guidance and partnership to Events Manager in the execution of both internal and external events
• Play a key role in the agenda planning, script development, execution and day-of support for our regional sales summit, bringing together the west's sales producers for a multi-day conference in Southern California annually
• Ensure internal events help bolster company culture, mission and values, and employee retention
• Ensure external events position MMA as a leader within the business community across West region markets and specifically, the insurance industry
• Help vet and assess value of potential new sponsorships
• Communications :
• Collaborate with leadership and department stakeholders to develop internal colleague-facing messaging around key initiatives, prioritizing a culture of transparency, inclusion, and excellence
• Coordinate execution of quarterly CEO report, collaborating with MarComm team members and department contributors to draft, design, and deliver digital report
• Direct all media related or speaking opportunities for leadership and sales executives, collaborating with National Media Manager to ensure we are compliant with MMC media policy and putting our best foot forward during both normal and crisis operations
• Collaborate with subject matter experts to develop a variety of content such as by-lined published articles, creative copy, speaking scripts for leadership and sales executives, internal communications, and sales collateral
• Brand Management :
• Direct efforts to identify the most effective positioning of MMA within the marketplace, monitoring West region markets for changes that impact the brand
• Integrate the brand into all external and internal communications
• Act as a steward, defender and promoter of the brand
• Partnership with National MarComm :
• Represent the West region on national MMA MarComm Council (consisting of MMA's CMO and SVP Marketing team), providing regional input and ensuring updates and initiatives driven nationally are communicated to regional stakeholders accordingly
• Help identify areas of national ownership vs. regional ownership, ensuring regional MarComm team is focused on the right tasks and goals
• Carry out direction regarding brand, messaging, and compliance from national MarComm team in all regional efforts
• Leadership & Staff Development :
• Foster a collaborative and creative team environment for all MarComm colleagues. Host and run MarComm department meetings to discuss current and upcoming regional initiatives, relay national marketing initiatives, review campaign results, and strategize / brainstorm on ways to support regional business goals
• Supervise and provide ongoing coaching and support to direct reports meeting regularly to determine progress, offer guidance, and annually evaluate performance of direct reports
• Administrative / Operations :
• Monitor marketing and advertising budgets, renewed and new opportunities with P&L leaders across West region offices to ensure marketing dollars are used effectively and impactfully
• Regularly collaborate with stakeholders across all west region departments including sales, HR, finance, legal and compliance, and business lines to ensure alignment and support for marketing initiatives
• Provide annual report regarding MarComm activities and projects to the Executive Committee

Required Education & Experience :

Successful candidate will be a service-oriented individual with high personal standards and a hands-on working style. This position requires an individual who is comfortable working at a varying pace, able to manage multiple high-priority tasks and deadlines simultaneously adjusting often and managing frequent interruptions.

This position interacts with and provides service to a large group of internal colleagues, leaders, and has high level of contact with external partners. Candidate must be positive, approachable, and work effectively with diverse personalities.

Knowledge, Skills & Abilities :

Work Environment & Physical Demands