Product Manager, Vice President - AdTech & Customer Data Platform Solutions

Product Manager, Vice President In Global Private Bank

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager, Vice President in Global Private Bank, you will lead the development and optimization of our AdTech and Customer Data Platform (CDP) solutions. You will be responsible for driving product vision, roadmap, and execution to enable seamless digital marketing, data integration, and personalized client experiences and utilize your background in ad technology, data management, and cross-functional collaboration.

Job Responsibilities

• Develops a product strategy and product vision that delivers value to customers
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
• Collaborate and develop relationships with marketing, data, engineering, and external vendor teams to deliver integrated solutions that enhance campaign performance and client engagement, establishing and communicating clear delivery timelines and KPIs.
• Educate partners on Customer Data Platform utilization and align to robust engagement platform strategies.
• Articulate audience creation through Customer Data Platform for first- and third-party data, including lookalike audience activation.
• Understand data structures and audience attribution for deeper personalization.
• Act as a subject matter expert on developing rule engines for engagements across multiple digital channels.
• Drive the maturity of engagement strategies and understand customer behaviors and how interactions influence channel activation.
• Ensure data integrity, privacy, and compliance across all ad tech and Customer Data Platform initiatives.

Required Qualifications, Capabilities, and Skills

Preferred Qualifications, Capabilities, and Skills