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Sales Director - Canada

Sales Director - Canada

FOXCincinnati, OH, US
22 hours ago
Job type
  • Full-time
Job description

Sales Director - Canada

The Sales Director Canada will be responsible for driving sales growth and brand presence for Marucci, Victus, Lizard Skins, and Baum Bats across the Canadian territory. This individual will develop and manage relationships with key accounts, team dealers, retailers, and specialty partners while executing sales strategies that align with company objectives. The Sales Director will act as the primary point of contact for Canadian customers and work closely with internal teams to ensure revenue targets, distribution goals, and service standards are achieved.

Position Responsibilities :

  • Sales & Account Management

Achieve sales targets and expand distribution across Canada for all four brands.

  • Manage existing dealer and retail accounts while identifying new opportunities in the territory.
  • Develop and execute sales plans, promotions, and seasonal booking programs.
  • Provide product training and brand education to accounts to maximize sell-through.
  • Territory Development

    • Establish and grow relationships with team dealers, sporting goods retailers, independent stores, and key influencers.

  • Actively prospect new customers and channels to expand market share.
  • Monitor competitor activity and provide market feedback to leadership.
  • Customer Support & Service

    • Serve as the main point of contact for Canadian accounts, ensuring timely communication and follow-up.

  • Partner with customer service, operations, and marketing to deliver an excellent customer experience.
  • Assist accounts with merchandising, assortment planning, and inventory management.
  • Reporting & Forecasting

    • Prepare regular sales reports, forecasts, and market updates.

  • Track sales performance and analyze trends to recommend adjustments to strategy.
  • Manage budgets, travel, and expense reports in line with company policies.

    • Specific Knowledge, Skills or Abilities Required :

  • Strong knowledge of the Canadian retail landscape, including team dealers, big box, and independent accounts.
  • Proven track record of building and growing a territory.
  • Excellent communication, negotiation, and relationship-building skills.
  • Self-motivated, highly organized, and able to work independently.
  • Proficiency with CRM systems, Microsoft Office / Google Workspace, and reporting tools

    • Position Qualifications :

    Education :

  • Bachelor's degree in Business, Finance, Data Analytics, or related field.

    • Experience :

  • 35+ years of sales experience
  • 7 - 12 years of experience managing Sales or Customer Service in sporting goods, consumer products, or related industries (baseball / softball experience preferred).

    • Disclaimer : This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs' essential functions.

    Note : FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social / recreational programs on merit and the principles of equal employment opportunity.

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