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Marketing Lead
Marketing LeadShepherd Labs Inc. • San Francisco, CA, United States
Marketing Lead

Marketing Lead

Shepherd Labs Inc. • San Francisco, CA, United States
2 days ago
Job type
  • Full-time
Job description

What We Do

We provide savings on insurance premiums for commercial businesses that are leveraging modern technology on their worksites.

While we began with commercial construction, we're expanding into adjacent sectors, including Energy, Agriculture, and Real Estate.

Our Investors

To date, Shepherd has raised over $20M from leading investors, including :

  • Y Combinator - W21 cohort
  • Susa Ventures - lead our Pre-Seed round
  • Spark Capital - lead our Seed round
  • Costanoa Ventures + Intact Ventures - lead our Series A round
  • And several more.

Our Team

We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our team page to meet some of us!

The Role

About You

We're looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our underwriting, partnerships, business development, product, and engineering teams to take ownership of Shepherd's brand, product marketing, digital marketing, and internal / external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

You would be a dream candidate if...

  • 5+ years in a marketing leadership role at a software, insurance, or fintech (financial services) business
  • 2+ years in a product marketing (PMM) specific role
  • Direct experience with channel sales GTM motion and creating / owning seller enablement assets
  • Direct experience with life cycle / ABM / partner marketing
  • Strong business acumen and willingness to operate in unstructured environments where you'll own projects independently
  • Willingness to create and own copywriting
  • Strong sense of design
  • Organized and have the ability to manage multiple tasks / projects simultaneously

    • Responsibilities

    Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

    The successful marketing candidate will :

  • Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
  • Develop a comprehensive marketing strategy and plan for the organization with measurable results
  • Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
  • Take ownership of Shepherd's external narrative and product framing as well as direct marketing campaigns
  • Apply Shepherd's brand and story to various product surface areas
  • Manage internal and external resources to develop campaigns or marketing initiatives
  • Create unique events or customer experiences that drive growth and brand awareness
  • Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
  • Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
  • Be responsible for growth oriented KPIs and other measurable outputs
  • Take an active role in company leadership
  • Be adaptable and creative in a fast paced startup environment
  • Effectively communicate with underwriting, product and engineering teams

    • #LI-Onsite

    Benefits

    Premium Healthcare

    100% contribution to top-tier health, dental, and vision

    Unlimited PTO

    Flexibility to take the time off, recharge, and perform

    Daily lunches, dinners, and snacks

    We work together, and enjoy meals together too

    SF, NYC, or Dallas-Fort Worth Offices

    Premium office spaces on both coasts with daily lunches provided

    Professional Development

    Access to premium coaching, including leadership development

    401(k) Plan

    Competitive 401(k) plan offered

    Dog-friendly office

    Plenty of dogs to play with and make friends with in the SF office

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    Marketing Lead • San Francisco, CA, United States