Vice President Director, Connections Strategy (B2B Tech)

VP / Director, Connections Strategy

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As VP / Director, Connections Strategy with a specialization in B2B marketing, your comprehensive media and marketing expertise will be essential to providing strategic leadership on key B2B and B2C client engagements. Demonstrating an intimate understanding of how consumers and B2B buyers and decision-makers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Responsibilities

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes :

• Analyzing a variety of data-centric resources to develop powerful insights into the media consumption and behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
• Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence
• Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
• Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
• Identifying opportunities to leverage marketing technology and data throughout the communications planincluding the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
• Leading the evolution and ongoing management of a Connections toolkit a consistent approach to Connections Strategy outputs

Qualifications

This crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity which means you are :

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $127,585 - 183,330 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12 / 15 / 25. All your information will be kept confidential according to EEO guidelines.