Principal Product Designer, Afterpay Apps Bay Area, CA, US

Remote Bay Area, CA, US

Posted Date : 09 / 30 / 25

Remote Bay Area, CA, US Req ID : R0004339 Posted Date : 09 / 30 / 25 Posted 9 days ago

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay / Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world\'s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We\'ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

We\'re looking for a Principal Product Designer to lead the design of our Afterpay apps globally. This role sits within the Credit & Commerce team at Cash App, focused on reimagining how people access, spend, and manage money across our Afterpay apps in the US, Australia, New Zealand, the UK, and Canada.

Afterpay is one of the most trusted names in BNPL, and our apps are a crucial way our customers engage with the brand. We\'re now investing in these apps to reimagine the shopping experience for our current customers as well as the next generation of consumers. The opportunity is to rethink everything, identify new opportunities and make it a best in class experience. As a Staff Designer, you\'ll be responsible for shaping the end-to-end product vision and experience, setting the quality bar, and helping define the future of how people shop and pay over time.

At Cash App and Afterpay, design is at the heart of how we build products. You\'ll join a diverse team of designers, researchers, and writers reimagining the financial system for the next generation. In this role, you\'ll directly shape the future of Afterpay\'s global customer experience, ensuring we deliver trust, value and delight in every interaction.

This role can be performed anywhere in Australia and the US – West-coast preferred.

You Will

Lead design across the Afterpay global apps, from vision through execution.

Own the end-to-end customer experience across entire product areas, not just individual features.

Partner with product, engineering, research, data, sales and marketing to define strategy and roadmap.

Translate complex financial and commerce concepts into clear, intuitive, and trustworthy customer experiences.

Elevate design craft and customer impact across core surfaces including home, checkout, payments, and post-purchase.

Drive clarity and alignment in ambiguous problem spaces, balancing global consistency with local market needs.

Contribute to and evolve Cash App\'s design system while maintaining Afterpay\'s distinct brand equity.

Mentor other designers, modeling excellence in craft, storytelling, and cross-functional influence.

Represent the voice of the customer and push for bold, customer-first solutions that scale globally.

You Have

12+ years of experience in product design, with a strong portfolio of whole-product ownership and consumer-facing apps.

Proven experience defining product strategy and following through with exceptional design execution.

A track record of shipping high-impact, high-quality end-to-end product experiences at scale.

Mastery of interaction, visual, and systems design.

Experience leading design in complex ecosystems that span multiple geographies and regulatory environments.

Ability to move fluidly between visionary thinking and detailed execution.

Strong communication and storytelling skills that inspire teams and executives alike.

Experience mentoring and leveling up other designers.

A passion for shaping the future of money management and commerce for millions of people.

We\'re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we\'re doing to build a workplace that is fair and square? Check out our I+D page .

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate\’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

To find a location\’s zone designation, please refer to thisresource. If a location of interest is not listed, please speak with a recruiter for additional information.

Zone A : Zone B :

$251,600 — $377,400 USD

Zone D :

$251,600 — $377,400 USD

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Block, Inc. (NYSE : XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we\'re helping build a financial system that is open to everyone.

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