Vice President Group Director, Connections Strategy (CRM / Loyalty)

Vice President, Group Director, Connections Strategy (CRM & Loyalty)

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce. We pride ourselves on connecting the dots across a brands ecosystem : we are full service with modern creative & media, data, and technology services all under one roof. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways. This role sits within our Solutions group, which identifies and codifies unique solutions to solve our clients problems. We craft partnerships for Digitas with platform partners and vendors to differentiate in the market with unique services. We supercharge addressable relationships with networked experiences. To further accelerate this ambition, we are seeking an experienced and visionary Vice President, Group Director, Connections Strategy (CRM & Loyalty) to join our growing team. This leader will combine hands-on expertise in CRM and Loyalty program development with the ability to set and scale strategy, inspire teams, and serve as a senior advisor to our clients. You will be responsible for ensuring best-in-class CRM and Loyalty solutions, building our agencys strategic frameworks, and elevating our people and our work across the board.

As VP / Group Director, Connections Strategy focusing on CRM and Loyalty, youll demonstrate an intimate understanding of how to communicate across a consumers lifecycle in order to drive brand love. Youll give guidance to creative and operations teams about best practices in the space, sharing trends and thought leadership, and youll be able to craft strong and persuasive stories about the benefits of connected identity, orchestrated marketing, personalization, and fuel it all with macro and micro insights.

Responsibilities

Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes :

• Strategic Leadership
• Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence.
• Inspire innovation by evaluating and piloting new technologies, tools, and approaches.
• Champion the use of data and partner with data scientists to guide the activation of data-driven segmentation insights.
• Inspire and reimagine the activation of data-driven insights and maximize the use of marketing technology to activate strategies across addressable channels.
• Evaluate CRM maturity and opportunities for improving lifetime value.
• Envision the design of orchestrated systems of brand communications.
• Reveal consumer motivations to influence a brands messaging strategies.
• Senior Client Partnership
• Serve as strategic advisor to senior client stakeholders.
• Lead senior-level workshops and planning sessions.
• Proactively identify and solve for client needs, industry trends, and market shifts.
• Build senior-level client relationships.
• Support business development efforts.
• Agency Thought Leadership & Growth
• Author thought leadership and contribute to agency knowledge sharing.
• Steward agency culturemodeling values, supporting DE&I, and promoting collaboration and creativity.
• Collaboration and Mentorship of Agency Talent
• Partner with cross-capability leaders.
• Manage the development of a team of supporting strategists.

Qualifications

This pivotal role requires a depth of expertise (15+ years; min 4-year college degree, Masters preferred), including a track record of impactful work experience and professional ingenuity which means you are :

Apply if you believe your unique skills are a fit. Wed love to hear from you.

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Compensation Range : $156,560 - 235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.